Posts Tagged ‘Data’
This is What It’s Like When AI and Small Business Collide
In current times, it’s no secret that digital devices and online data are constantly at risk. However, The Washington Post recently reported serious numbers from security firm Sitelock, revealing that “the typical small business website is attacked 44 times a day and software ‘bots’ are visiting these sites globally an average of 152 million times…
Read MoreWhat GDPR Means for Your Data Protection Compliance
The European Union’s General Data Protection Regulation, or GDPR, will change area of business from cybersecurity, human resource and market to technology. The law is such as game changer that 92 percent of U.S. companies consider making GDPR compliance at the top of their to-do list, according to a PWC survey. With the GDPR becoming…
Read MoreMath Works, Always: How Do We Tilt the Numbers in Our Favor?
In sales and marketing, we at least claim to be very numbers oriented. We have metrics around everything: Click-throughs Bounces Open rates Time spent on a page MQL, SQL, SAL Daily/weekly dials Daily/weekly conversations/meetings Demos Pipeline Coverage Win Rates Average Deal/Transaction Value Sales Cycle Time Lifetime Customer Value Renewal Rates ….. I could go on.…
Read More5 Simple Steps to Boost Your Sales Reps’ Selling Power
For small businesses, sales is often among the top challenges—so implementing sales enablement processes may get punted down the to-do list. In fact, for many small businesses sales enablement feels like a luxury akin to the notorious civet coffee. The term “sales enablement” comes across as relating to the enterprise—even though it’s a set of…
Read MoreTop Digital Marketing KPIs Your Business Needs for Higher Profits
In business, you won’t get very far without key performance indicators (in short, KPIs) to monitor your success. They help you see the big picture, evaluate your strategy and plan for the growth of your business. Measuring KPIs in digital marketing is essential when it comes to bringing in a positive return on investment. Why’s…
Read MoreDoes It Matter Where You Store Your Data? You Bet It Does!
Unless you live out in the wilderness, completely cut off from modern society, your personal data has probably been compromised at some point. Most only become aware of this fact when a huge data breach like the one Equifax experienced in 2017 comes to light. That breach compromised the sensitive information of 145 million Americans…
Read More5 Simple Steps to Easy Sales Forecasting
Let’s suppose that your business experiences a 10% increase in customer orders in the upcoming three months. To take advantage of this opportunity, you might need to order more supplies, introduce changes to your work schedule or even hire someone to help out with the added workload. If you don’t have enough time to adjust,…
Read MoreThe Marketing Revolution No One Predicted
Think back to the revolutions throughout history that shaped the world. The advent of machinery, then information technology and then the internet all had a profound impact on the way we do business. But first, let’s consider how these historical revolutions impacted businesses over time. With the industrial revolution the emergence of industrial technology and…
Read MoreDon’t Get Left Behind by Tech: 5 Digital Trends Small Businesses Should Be Following
As the world becomes more and more digitized, everybody—from your average consumer to the world’s top executives—has been forced to deal with and adapt to change on a massive scale. Cybersecurity has proven a more widespread and challenging obstacle in the last couple of years than anybody would’ve predicted, while the rapid pace of technological…
Read MoreA Basic Marketing Campaign Template to Ensure ROI
In marketing, as in life, there are no guarantees. But as a business owner looking to grow, you’ll understandably want to get as close as possible to guaranteed results and ROI with any given marketing campaign you launch. The best way to do this? Follow a proven, repeatable template that you can base campaign planning…
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