Posts Tagged ‘Customer Loyalty’
The State of Customer Loyalty in Small Business
A joint study of approximately 900 small business owners presents an interesting insight into what small businesses are doing in the world of customer loyalty.
Read More Always Go the Extra Mile
Customers reward companies that are seen to go the extra mile—even if they don’t personally benefit from that effort. In fact, customers are willing to pay more for a product, frequent one store rather than another, and, in general, have a more positive impression of a company or brand that is perceived to put in more effort.
Read More The Loyalty Impact of Kiosks
Kiosks are one form of self-service technologies that are being introduced into the marketplace. We’re seeing that self-service technologies can change the way customers act.
Read More A Measure of Customer Experience
The bottom line is obvious because the numbers tell the story. Customers that rated their experience high were much more profitable and loyal.
Read More Satisfied Customers Are Killing Your Business
People talk about the importance of customer service all the time, yet few companies are recognized for doing it well and even fewer are willing to change their approach to get the desired result
Read More How to Instill Great Customer Service Habits in Your Staff
Customer satisfaction starts with your staff. These are the people who interact with your customers on a daily basis and are directly responsible for keeping your loyal customers, well, loyal.
Read More Share of Wallet May Be the Best Loyalty Yardstick
Tim Keiningham, global chief strategy officer for Ipsos Loyalty has developed an interesting statistics regarding loyalty. Many companies rely on the NPS measurement to define their customer loyalty.
Read More 4 Ways to Build a More Loyal Customer Base
Not too long ago, the United States Postal Service recreated one of their most famous failures: a 1918 blunder on a sheet of stamps, any one of which is worth a fortune today.
Read More Focus on Customers Who Will Come Back
I recently finished reading Simon Sinek’s “Start With Why” and wanted to share how to apply some of the concepts he discusses directly to customer experience for your business.
Read More How to Win Back Former Customers
Do you remember the children’s song “Make New Friends, but Keep the Old?” Unfortunately many businesses do not, and instead are singularly focused on finding as many new customers as possible.
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