Posts Tagged ‘Customer Loyalty’
Pinpoint Your Sweet Spot Customers
We’ve talked quite a bit about the importance of understanding who you can delight when it comes to looking for new customers—finding those sweet spot customers and turn them into your best marketing tool. Rather than trying to be something for everyone, the smartest businesses understand that they’re the perfect solution for a certain subset…
Read MoreIncumbency is Not a Strategy
When you first onboard a new customer, you immediately enter the honeymoon period. You’re thrilled to be working with them, and they’re thrilled to have your products or services.
Read More 3 Ways to Make Your Brand More Magnetic
The average consumer is exposed to 5,000 marketing messages every day, according to a fastcompany.com article. Marketing messages are relentlessly pushed at consumers—on the road, online, in line at the grocery store.
Read More Decrease Churn by Improving Your Customer Retention
According to Bain & Company, keeping an existing customer is six to seven times cheaper than acquiring a new one. Getting new customers takes time, effort, and most importantly, money.
Read More The State of Customer Loyalty in Small Business
A joint study of approximately 900 small business owners presents an interesting insight into what small businesses are doing in the world of customer loyalty.
Read More Always Go the Extra Mile
Customers reward companies that are seen to go the extra mile—even if they don’t personally benefit from that effort. In fact, customers are willing to pay more for a product, frequent one store rather than another, and, in general, have a more positive impression of a company or brand that is perceived to put in more effort.
Read More The Loyalty Impact of Kiosks
Kiosks are one form of self-service technologies that are being introduced into the marketplace. We’re seeing that self-service technologies can change the way customers act.
Read More A Measure of Customer Experience
The bottom line is obvious because the numbers tell the story. Customers that rated their experience high were much more profitable and loyal.
Read More Satisfied Customers Are Killing Your Business
People talk about the importance of customer service all the time, yet few companies are recognized for doing it well and even fewer are willing to change their approach to get the desired result
Read More How to Instill Great Customer Service Habits in Your Staff
Customer satisfaction starts with your staff. These are the people who interact with your customers on a daily basis and are directly responsible for keeping your loyal customers, well, loyal.
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