Posts Tagged ‘Customer Loyalty’
Create a Small Business Focus Group for Insights, Loyalty, and Profits
Would you take our online survey? How many times have you seen that question lately? It seems to pop up for me a few times a day and I virtually always click “NO” or simply navigate to another website. It’s unfortunate for the business because it’s not getting valuable information from me. But consider this…
Read MoreWho Cares About Customer Loyalty?
Repeat customers, raving fans, angry backlashers, commodity shoppers. Oh boy, what a range of loyalty these represent. And in your years, you may have experienced all of these. Here’s another way to look at the ladder to an ideal customer loyalty relationship. But first, let’s examine the three kinds of loyalty you don’t want to engender……
Read MoreValidation: The Most Important Piece of Content Creation You’re Missing
Whether you’re creating your next ebook, infographic, webinar or blog post, coming up with new topics to write about is a tedious and often tiresome feeling we’re all too familiar with. Going a step further to validate the topics you want to pursue are actually worth writing about is even more of a time-consuming effort…
Read More10 Secrets for Retail Small Business Owners to Boost Holiday Sales
Billions of dollars are spent during the busy holiday season. So, as a small business owner, how can you get in on the action and take home a small cut of this huge pie of holiday shopping revenue? Let’s explore 10 secrets you can use to boost holiday sales in your small business. 1. Hold…
Read MoreExpand Sales by Going to Your Existing Customers First
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” ~Jeff Bezos So many business owners think they must reach for new customers if they want to expand sales. However, new customers require a lot of time and expense to acquire. A better…
Read MoreWhat Makes an Ideal Customer?
Brian Woolf has authored two books on best customer marketing. He is often referred to as the “Godfather of best customer marketing.” He says that as a general rule best customers: Spend the most each year Have the lowest defection rates Visit the store most frequently each month Buy items with a higher average price Buy…
Read More7 Important Customer-Related Definitions You Should Know
If your organization has customers, then it’s important for you and your team to know and understand the most commonly used and important customer-related definitions used today. If you’re a marketing professional, chances are you’re familiar with these terms. But, if you’re not, and you manage marketing without a great deal of background in it,…
Read More3 Pillars of All Successful Organizations
I like ideas that are easy to remember. That is one key reason why I often use memory hooks—something that helps me remember more complicated ideas. One memory hook that is always popular is the 3-legged stool. When one leg is weak, uneven—or worse, missing—the stool loses its ability to perform effectively. The 3-legged stool…
Read More5 Ways to Increase Footfall in ANY Shop
Paying customers is what keeps any business or shop afloat; the more you have, the better. However, there are several stages in the process of a purchase decision and one is getting people through the doors. Once in, you can use a variety of appealing offers and marketing tools, such as posters, desktop roller banners…
Read MoreIncrease Customer Loyalty by Maximizing Touchpoints
Improve customer experience, increase loyalty to your brand, and enjoy more successful touchpoints when you follow these guidelines on how to maximize every interaction you have with your customers. Analyze Your Methods Your company probably already uses a handful of different methods for reaching your customers, and each method probably varies in success. The first…
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