Posts Tagged ‘Customer Loyalty’
Referrals Don’t Happen by Accident
Referrals don’t happen by accident. When I talk to some small business owners they proudly tell me that most of their new customers come to them via referrals. And I congratulate them—there’s no better marketing than having a customer rave about your work. But relying on your customers to decide that they’re going to actively recruit new clients for…
Read More7 Referral Marketing Strategies to Boost Your Business
Referral marketing is a new twist on word of mouth marketing—one of the oldest and most effective means of promoting practically any type of product or service. According to a recent study of small business owners conducted by Verizon and Small Business Trends, 85 percent of small businesses credit word of mouth as the number…
Read MoreRewarding Customer Loyalty Pays Dividends
There is a big difference between a satisfied customer and a loyal customer. ~ Shep Hyken When first starting a business, your focus is trying to attract customers by offering products and services they want. Once you have an established customer base, however, your focus should switch to finding ways to keep them coming back…
Read More5 Ways to Turn Indifferent Customers into Raving Fans
Providing good customer service just isn’t enough anymore, not with companies the world over clamoring for the dwindling dollars consumers spend. And heaven forbid your customer service should be classified average! That could, literally, be the death of a company if it’s not turned around quickly. Encourage your team to take customer service from bland and…
Read MoreYour 80/20 Marketing Plan
One of the age-old rules in business is that 80% of your revenue is generated through 20% of your customer base. While the numbers may not align perfectly, the axiom is accurate. Your best customers generate the lion’s share of your earnings. In fact, over the lifetime of your relationship, your most loyal customers will…
Read MoreTake Your Customers’ Satisfaction to the Next Level
The foundation of all business success depends on keeping your customers satisfied and coming back. However, today’s businesses must overcome a sluggish economy and increased competition. Here are three ways to drastically increase your customers’ satisfaction and make sure you keep them loyal to your brand. Elicit Feedback According to the Small Business Administration (SBA), simply…
Read More3 Hidden Benefits of High-Quality Customer Satisfaction
With every field of business getting increasingly more competitive, focusing entirely on advertising tools to attract customers has become ineffective. Customer service is often the only way for a company to differentiate itself from its competitors and increase revenue. By investing in customer relations management, it is possible not only to attract new customers, but…
Read More5 Things Successful Companies Do to Retain Customers
The most successful companies have figured it out: they know how to get customers, and, more important, they know how to keep them. Here are the top 5 ways to keep your customers. Make employees happy. Let’s face it. Nobody likes to deal with a grumpy, disgruntled employee who hates his job, hates his boss,…
Read More5 Ways to Build a Business Customers Fall in Love With
Running a business is no easy task. You need the right dose of attitude and charisma to lead a team that builds products people love to buy. You need to connect with a lot of people to jointly march ahead for business success. The “Everybody” mentioned in the title includes employees, customers and anybody connected…
Read MoreEngage Customers with an Incentive Program
Have you wondered what you can do to add some spice to your business and get customers excited to come back? Maybe you should consider an incentive program. I recently had a chance to chat on the phone with Aron Ezra, the CEO of OfferCraft, an incentive program provider that incorporates cutting edge research and…
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