Posts Tagged ‘Customer Loyalty’
Illegal Loyalty Programs
What could be illegal about a customer loyalty program? It seems that almost every business has some form of loyalty program. There are loyalty programs for grocery and clothing stores, airlines, and just about every other business that would like to create some form of relationship (loyalty) with their customers. An article written by Tim…
Read MoreWhy Bother with Loyalty?
Some research suggests the customer loyalty may not be enough. A study was done by Timothy Keiningham, Lerzan Aksoy, Alexander Buoye, and Bruce Cooil that has some interesting findings. They performed a two-year longitudinal study of more than 17,000 consumers and examining purchases in more than a dozen industries in nine countries. According to the…
Read MoreWho Ever Heard of Bad Loyalty?
Did you ever imagine that there could be an issue with customer loyalty? Could there be a time when customer loyalty may not be the best answer? When we think of customer loyalty we often think of it as a way to help a company survive difficult market conditions. We think of customer loyalty synonymously…
Read MoreDon’t Let Valued Customers Be the Last to Know
A restaurant in my town closed its doors the other day completely unannounced. Without even a hint that things weren’t going well. In fact, I ate there just last week and had to wait for a table—the place was that crowded. I learned the news that my favorite go-to place for a night out was…
Read MoreThe Real Cost of Bad Customer Service
Customer Service is sacred to any business, but how can you really measure the significance of its impact? So called bad customer service stems from the reluctance to embrace what the customer actually wants and how to effectively deliver it. If you can direct your customer as quickly as possible to the desired destination then…
Read MoreAre You a Commodity or Are You Different?
One of the first questions we ask a new client is “how are you different?” We usually hear things like: Our people are better Our products/services are better But rarely do we hear, “we do what we do differently than others do it.” The harsh truth is, your people probably aren’t better. They may be…
Read More7 Reasons Customer Reviews Are Integral for Your Business
If you’re a small business, here’s one golden tip to succeed when you’re starting out: know the value of customer reviews. The landscape of marketing has changed massively since the advent of the Internet, and today, online reviews influence buying decisions unlike never before. With review sites and social media, a virtual bridge has been…
Read MoreWhat Turns Visitors into Loyal Customers?
E-commerce is the business platform of the present and the future. Traditional bricks-and-mortar shops will probably always be with us, but e-commerce is the business economy which is exploding worldwide. Making an e-business profitable is not as simple as it sounds. The pitfalls are many, and the failures are legion. More businesses have failed to…
Read MoreEasy Loyalty Hacks to Wow Your Customers
Get on the mailing list at Just Bundt Cakes and they’ll send you a coupon for a free Bundtlet on your birthday. (Don’t say I never did anything for you!) But my point here isn’t to add calories to your diet. I want to point out some of the easiest and most productive hacks to build your…
Read MoreGo Local: 3 Easy Ways to Create Loyal Customers
Small business owners are becoming savvier about optimizing their brand recognition and conversion rates. One great way to ensure that your small business remains on track to connecting with and converting people is by optimizing your local marketing strategies. While there are several ways that you can market your brand at the local level, the…
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