Posts Tagged ‘Customer Loyalty’
Are You a Commodity or Are You Different?
One of the first questions we ask a new client is “how are you different?” We usually hear things like: Our people are better Our products/services are better But rarely do we hear, “we do what we do differently than others do it.” The harsh truth is, your people probably aren’t better. They may be…
Read More7 Reasons Customer Reviews Are Integral for Your Business
If you’re a small business, here’s one golden tip to succeed when you’re starting out: know the value of customer reviews. The landscape of marketing has changed massively since the advent of the Internet, and today, online reviews influence buying decisions unlike never before. With review sites and social media, a virtual bridge has been…
Read MoreWhat Turns Visitors into Loyal Customers?
E-commerce is the business platform of the present and the future. Traditional bricks-and-mortar shops will probably always be with us, but e-commerce is the business economy which is exploding worldwide. Making an e-business profitable is not as simple as it sounds. The pitfalls are many, and the failures are legion. More businesses have failed to…
Read MoreEasy Loyalty Hacks to Wow Your Customers
Get on the mailing list at Just Bundt Cakes and they’ll send you a coupon for a free Bundtlet on your birthday. (Don’t say I never did anything for you!) But my point here isn’t to add calories to your diet. I want to point out some of the easiest and most productive hacks to build your…
Read MoreGo Local: 3 Easy Ways to Create Loyal Customers
Small business owners are becoming savvier about optimizing their brand recognition and conversion rates. One great way to ensure that your small business remains on track to connecting with and converting people is by optimizing your local marketing strategies. While there are several ways that you can market your brand at the local level, the…
Read MoreCreate a Small Business Focus Group for Insights, Loyalty, and Profits
Would you take our online survey? How many times have you seen that question lately? It seems to pop up for me a few times a day and I virtually always click “NO” or simply navigate to another website. It’s unfortunate for the business because it’s not getting valuable information from me. But consider this…
Read MoreWho Cares About Customer Loyalty?
Repeat customers, raving fans, angry backlashers, commodity shoppers. Oh boy, what a range of loyalty these represent. And in your years, you may have experienced all of these. Here’s another way to look at the ladder to an ideal customer loyalty relationship. But first, let’s examine the three kinds of loyalty you don’t want to engender……
Read MoreValidation: The Most Important Piece of Content Creation You’re Missing
Whether you’re creating your next ebook, infographic, webinar or blog post, coming up with new topics to write about is a tedious and often tiresome feeling we’re all too familiar with. Going a step further to validate the topics you want to pursue are actually worth writing about is even more of a time-consuming effort…
Read More10 Secrets for Retail Small Business Owners to Boost Holiday Sales
Billions of dollars are spent during the busy holiday season. So, as a small business owner, how can you get in on the action and take home a small cut of this huge pie of holiday shopping revenue? Let’s explore 10 secrets you can use to boost holiday sales in your small business. 1. Hold…
Read MoreExpand Sales by Going to Your Existing Customers First
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” ~Jeff Bezos So many business owners think they must reach for new customers if they want to expand sales. However, new customers require a lot of time and expense to acquire. A better…
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