Posts Tagged ‘Customer Loyalty’
Even in Crisis, Outstanding Customer Experiences Can Put Companies on Top
Not delivering an outstanding customer experience can lead to unfavorable opinions about a brand, and even an entire industry. Many small businesses don’t prepare for a crisis, leaving them susceptible to public criticism and the potential loss of customers and revenue.
Read More What’s Inconvenient Customer Service Costing You?
Avaya this week announced the results of a Customer Effort Impact Survey that highlights how the amount of work a customer exerts to obtain service affects business priorities of revenue and market growth, brand loyalty, and operational margins.
Read More How to Turn Your Customers into Company Evangelists
Ever wonder how companies like Apple are able to get its customers to advertise for them? That company has some of the most enthusiastic users on the planet. Apple’s secret? Education.
Read More What Kind of Info Should Your Invoices Include?
If you own or manage a small business, invoices are essential to keeping your business running smoothly. By providing your customers an uncomplicated, concise invoice that spells out the products provided or services rendered, you will reduce confusion and head off any potential conflicts about your business transactions.
Read More Compete on Value, Not Price
Instead of chasing the lowest price, you must develop customers who are loyal to you because you have provided them the value they need. Just remember that it is up to you to spell out this value so they understand what they are receiving.
Read More Youtility: Smart Marketing About Help Not Hype
Jay Baer’s new book, Youtility: Why Smart Marketing Is about Help Not Hype, comes out this week. As one of the marketers who received an advance copy, I want to share some highlights with you, especially because they make so much sense.
Read More The Heart of Customer Service is Respect
Excellence comes out of respect, which is at the heart of customer service. It starts with internal service; treating the employees with the same respect and attitude as you would want the customer treated. You can’t expect the customer to experience excellence if you don’t first create excellence internally.
Read More Is Customer Service the New Marketing?
The line between customer service and marketing is becoming blurred, and some companies are even counting customer service as a marketing expense. Although in the past there were definitive marketing and customer service “departments,” it makes sense to acknowledge their relationship and interaction for the overall good of the company.
Read More The Hidden Benefits of Auto Repair Franchise Ownership
Obviously, auto repair franchise owners benefit from consumers making repairs on their cars, instead of buying new or used cars. However, you might not be aware of some of the not-so-obvious advantages to owning an auto repair franchise.
Read More Moving from Customer Service to Customer Experience
We all know the difference between good and bad service, but in order to compete, you have to move beyond this and focus on the overall experience you create for your customers. Successful companies must shift their focus from providing satisfactory customer service to creating a memorable customer experience that builds loyalty.
Read More