Customer Loyalty Archives

How to Mine Your Customer List for Sales Gold

By YEC | May 28, 2013

As a business owner, your biggest potential gold mines are often closer than you think—it’s just a matter of knowing where to look. By going beyond what’s worked in the past and being open to new strategies, you’ll be surprised by how many untapped profit centers are just within your reach.

Big Data, Little Data: A Customer Experience Opportunity Waiting to Happen

By Shep Hyken | May 28, 2013

Big Data is a collection of data so large and complex it becomes difficult to process. However, many companies embrace a different concept of Big Data. While the collection of data is broad, based on a large amount of information and customer feedback, these companies are able to filter through it to understand general customer behavior and trends.

Why Are They Sending Me Irrelevant Emails?

By Elaine Fogel | May 24, 2013

Relevance is crucial to e-mail marketing messages in every organization, from small businesses and nonprofit organizations to large corporations. If marketers don’t take relevance into consideration, then the inevitable response will be increased “unsubscribes.”

Are You Leveraging Your Brand Advocates?

By Elaine Fogel | Apr 25, 2013

Every organization, from small businesses to nonprofits, has brand advocates. They are the people who toot your horn, recommend your products, services, or mission, and share their passion with many others.

Long Forgotten? Use Customer Service Skills to Stir Old Accounts Back to Life

By Ron Kaufman | Apr 24, 2013

When accounts go quiet, don’t assume the customer is going away. Use excellent customer service skills to find out what is going on. They may be waiting, occupied with something else, or have simply forgotten where you are or how to reach you! One effort at reactivation can make the difference between a customer who comes once and disappears forever, and a customer who comes once, is invited back and stays with you forever.

Why Giving Is More Powerful than Getting

By Matt Tarkenton | Mar 28, 2013

It’s not about you. That’s the secret that every person needs to learn in business—it’s not about you. It’s about helping others, about putting what other people need ahead of what you want. The secret to business is providing value to your customers, not looking for ways to make money for yourself.

What Is Customer Service Really About?

By Edwin Bevens | Dec 20, 2012

Strong customer service is a valuable asset for a business creating a great customer experience. But how do you measure great customer service? A new suggestion is called Customer Effort Score, measuring how easy it is for customers to solve problems with your business.

Increasing Customer Loyalty

By Harry Kierbow | Dec 20, 2012

Increasing customer loyalty is a great strategy, because getting your existing customers to come back more often to buy more will help your sales just as much as getting new customers, and it’s a lot cheaper. Here are a few specific things to keep in mind to increase customer loyalty.

Surviving the Imminent Millennial Takeover

By Deborah Sweeney | Dec 20, 2012

We are close to a major generational shift. While Baby Boomers have dominated spending for decades, Millennials will soon be taking the top spot. This shift is not just interesting in terms of demographics, however; it will require businesses to change the way they market, sell, and serve their customers.

Applying Political Terms to Marketing Segmentation

By Scott Miller | Dec 20, 2012

There are important insights for product marketing that actually come from the political world. One of the most important lessons is in how to segment the market, identifying which customers to go after and which ones to ignore. You can save time and money by focusing on your most productive targets.