What Is Customer Service Really About?

Strong customer service is a valuable asset for a business creating a great customer experience. But how do you measure great customer service? A new suggestion is called Customer Effort Score, measuring how easy it is for customers to solve problems with your business.

Increasing Customer Loyalty

Increasing customer loyalty is a great strategy, because getting your existing customers to come back more often to buy more will help your sales just as much as getting new customers, and it’s a lot cheaper. Here are a few specific things to keep in mind to increase customer loyalty.

Surviving the Imminent Millennial Takeover

We are close to a major generational shift. While Baby Boomers have dominated spending for decades, Millennials will soon be taking the top spot. This shift is not just interesting in terms of demographics, however; it will require businesses to change the way they market, sell, and serve their customers.

Applying Political Terms to Marketing Segmentation

There are important insights for product marketing that actually come from the political world. One of the most important lessons is in how to segment the market, identifying which customers to go after and which ones to ignore. You can save time and money by focusing on your most productive targets.

Advertising through Your Customers

The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.

Handling Competition: Do’s and Don’ts

When you first started your business, you looked at your competitors with the eye of an upstart. But what do you do when a new competitor arises—and suddenly you are the old establishment? The new competitor is eyeing your customers, your employees, and your profits. You can’t afford to make a mistake.