Posts Tagged ‘Culture’
Acculturation and Brand Values
When I discuss branding with companies, one key element in our discussions are the company brand values. It is commonly understood and agreed that without them the company would cease to exist. They are the foundation of the company.
Read More Amazing Customer Service Gives a Competitive Edge
Amazing customer service is just a little better than average. That in itself isn’t amazing. What makes it amazing is when it is a little better than average—all of the time. It’s the consistency that makes the difference.
Read More 4 Ways to Map Your Office Design to Your Company Culture
If you have office space, you can look for ways to optimize it to support the type of culture you want to have—even if you’re a small-business owner. Here are some things you can try to use your office space to support and maintain your culture.
Read More Position Yourself as a Trusted Brand
When your mission in business is to create a product or service with integrity and to earn a reputation as someone who cares about people more than earning money, you’re on the right track. One company I love to use as an example of establishing a trusted brand is Honest Tea.
Read More 7 Must Have Transformational Leadership Qualities
Developing your leadership capacity is moving beyond focusing on the day to day operations and expanding your decision making process to focus on long term strategies that are able to sustain business over time.
Read More 7 Ways Freelancers Can Stand Out with New Clients
Every time you take on a new client as a freelancer, you have an opportunity to cement a working relationship that can last for years. To do so, you need to stand out with your clients from the get-go. The tough part is balancing that need with work you need to get done.
Read More Even in Crisis, Outstanding Customer Experiences Can Put Companies on Top
Not delivering an outstanding customer experience can lead to unfavorable opinions about a brand, and even an entire industry. Many small businesses don’t prepare for a crisis, leaving them susceptible to public criticism and the potential loss of customers and revenue.
Read More How to Handle a Summer Intern
As your company grows and your employees become more comfortable with their roles, you might find that it’s a convenient time to start hiring summer interns as a form of recruitment. Interns make for great job candidates for a number of reasons.
Read More Firing the Customer
In customer service, I firmly believe that there is a specific instance in which it is appropriate to fire the customer. This customer affects the morale and motivation of the employees and makes it impossible for them to deliver a great customer service experience.
Read More How to Make Sure Your Startup is Built on Values
Strategy matters, but without a winning culture and the right values to drive it forward, your strategy will take you nowhere. Good leaders matter, but you need a positive values culture in order to attract the best leaders to compete effectively.
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