8 Features of a Healthy Virtual Culture

Being surrounded by an entire team that doesn’t feel like they work for you can be a ridiculous blessing. But is there a magic formula that makes work feel like joy, happiness and fun all rolled into a single cupcake you can munch on all day long? You bet there is. It’s culture talking. And walking.
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10 Branding Cracks to Avoid

A brand by its nature has to be strong and stable. Owners of the brand have to be ever diligent to ensure its authenticity. Stake holders have an enormous impact on this stability. Stresses from the marketplace place a hefty strain on it
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5 Tips for Hiring Only the Best Startup Talent

While technology may allow us to scale businesses exponentially (once we have identified the appropriate formula), hiring the right talent is still the most fundamental aspect of building a thriving business. The HR function of being a startup founder is perhaps the role we are least equipped to play. But it is, in my opinion, the most important.
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3 Pillars of All Successful Organizations

Business results are the ultimate outcome. If you set your goal to develop engaged employees who create loyal customers, then your organization will be resistant to competitive pressures and deliver stronger business results, more efficiently.
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Acculturation and Brand Values

When I discuss branding with companies, one key element in our discussions are the company brand values. It is commonly understood and agreed that without them the company would cease to exist. They are the foundation of the company.
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