Top 7 Features to Look for When Choosing a CRM

Whether you have a quickly growing small business or a multi-department corporation, you need to have a great, customer relationship management system (CRM) in place. CRM platforms help keep all the functions of your business and its interaction with your customers streamlined. Without it, you can’t grow, thrive, or survive. Your online CRM is the…

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4 Innovative Strategies to Make Your Lead Generation Soar

Lead generation is the basic fundamental step for small business growth. Without high quality leads from strong prospects, it’s difficult for a small business to grow and achieve higher altitudes of success. Then, how can a small business capture strong leads? Here are a few strategies for small businesses to capture new leads and nurture…

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7 Ways a CRM Can Supplement Your B2B Marketing Efforts

B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction to forging relationships with prospects and clients, as well as fostering loyalty long after the end of the purchase. Knowing when to (as…

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7 Ways a CRM Can Supplement Your B2B Marketing Efforts

B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction to forging relationships with prospects and clients, as well as fostering loyalty long after the end of the purchase. Knowing when to…

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Spinning Plates? Here’s Why Your Small Biz Needs CRM

Are you a small business owner worried about the quality of your customer service? Not sure how to improve it without dropping the ball in other areas of your business? Here’s how to choose a Customer Relationship Management (CRM) program or service that empowers you to reach and interact with your clients and customers like…

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5 Essential Factors in Planning a Successful CRM Implementation

Whether you’re implementing your first customer relationship management (CRM) solution or merely transitioning away from outdated software, careful thought should be put into the implementation of any new CRM. Your CRM solution will be the backbone of your organization’s customer experience. It’s important to craft a solution that meets your company’s goals and objectives, while…

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How to Keep Customers from Falling Through the Cracks

If you’ve put in the work to get a customer to commit to your business, the last thing you want to do is lose them because of poor communication. A customer falling through the cracks doesn’t just lose you that sale, it may end up costing you that customer’s friends, family and coworkers. Bad customer…

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Top 5 Secrets to Winning Customer Loyalty

For a business to be successful, particularly small and mid-sized enterprises, there has to be a streak of happy and loyal customers. Simply put, having a steady and satisfied customer base is the key to consistent sales and growth for any business. Happy and satisfied customers are the ones that bring in repeat business. But…

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