B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction to forging relationships with prospects and clients, as well as fostering loyalty long after the end of the purchase. Knowing when to (as […]
CRM
7 Ways a CRM Can Supplement Your B2B Marketing Efforts
B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction to forging relationships with prospects and clients, as well as fostering loyalty long after the end of the purchase. Knowing when to […]
Spinning Plates? Here’s Why Your Small Biz Needs CRM
Are you a small business owner worried about the quality of your customer service? Not sure how to improve it without dropping the ball in other areas of your business? Here’s how to choose a Customer Relationship Management (CRM) program or service that empowers you to reach and interact with your clients and customers like […]
5 Essential Factors in Planning a Successful CRM Implementation
Whether you’re implementing your first customer relationship management (CRM) solution or merely transitioning away from outdated software, careful thought should be put into the implementation of any new CRM. Your CRM solution will be the backbone of your organization’s customer experience. It’s important to craft a solution that meets your company’s goals and objectives, while […]
How to Keep Customers from Falling Through the Cracks
If you’ve put in the work to get a customer to commit to your business, the last thing you want to do is lose them because of poor communication. A customer falling through the cracks doesn’t just lose you that sale, it may end up costing you that customer’s friends, family and coworkers. Bad customer […]
Top 5 Secrets to Winning Customer Loyalty
For a business to be successful, particularly small and mid-sized enterprises, there has to be a streak of happy and loyal customers. Simply put, having a steady and satisfied customer base is the key to consistent sales and growth for any business. Happy and satisfied customers are the ones that bring in repeat business. But […]
8 Productivity-Boosting Tips for Prioritizing Your Work Day, Part 2
In Part 1 of this series, we talked about four “productivity hacks” related to working smarter and approaching work in a more organized way—as well as embracing the strengths of technologies you use on the job. Here are four more pillars to productivity success.
