Posts Tagged ‘Creativity’
The Value of a One-Team Structure in Marketing
Professionals have always been told that it’s better to have a specialty than to take a jack-of-all-trades skillset. Marketers are no exception. In the golden years of advertising, you could specialize in art, copy, or accounts. Now, as marketing is further fragmented, you could have any number of specialties—SEO, email marketing, social media, content creation, distribution,…
Read More10 Commonly Held Myths That Limit Competitive Efforts
Every entrepreneur believes in their heart that their startup is more innovative and creative than their competitors. Yet none knows exactly where creativity comes from within, or how to pick and motivate the most creative people for the team. Most believe and follow one or more of the popular myths on business creativity, even though…
Read MoreWhy You Should Hire People Smarter Than You
Throughout today’s business world, a growing trend is developing where managers routinely reject applications from potential employees who they worry may be smarter than them. As a matter of fact, a growing number of managers and business owners are refusing to hire new employees who are overachievers or well-qualified in general on the basis that…
Read MoreIt Takes a Balance of Creativity, Communication, and Technology to Make a Good Website
You’ve probably heard someone suggest that it’s important to have balance in your life, whatever your activity, your passion, or your business. This applies to holding on to the proven methods of the past and combining these with what will work in the near future. Balance is certainly essential when you’re in the process of…
Read More5 Expert Tips for Trademarking Your Startup
“Why join the navy if you can be a pirate?” – Steve Jobs A startup could be considered a simple belief—a belief that you have a new product or service that is going to revolutionize the market you’re entering. However, look in the dictionary and it’ll tell you that a startup is simply a “newly…
Read MoreA Lesson from Pringles: How to Promote Your Brand More Creatively
It’s always a smart idea when you can get a practical (and free) marketing lesson from a multi-million-dollar ad agency. Today we thank Pringles for picking up the tab and giving us a great example of brand-based versus product-based messaging. Recently Twitter published the findings of a study that looked at the marketing mix of…
Read More8 Creativity Traits That Will Improve Your Leadership
Starting a new venture is all about being creative, not just in the initial solution, but in tackling the daily challenges of every new and innovative business. In my role as business advisor, I find too many people still looking for the right answers in the back of the book. Most of what you learned…
Read MoreStop Reading (Just) Sales Books!
Reading is important to our professional development and growth (not to mention the scientific evidence of how it improves our cognitive capabilities). Far too few business and sales professional actively read as part of their personal and professional growth. (Perhaps, that’s part of the reason we consistently see the stunningly poor data on results.) Every…
Read MoreHow to Cultivate Your Team’s Creativity by Thinking Outside the Box
Creativity: Is it something innate? Something that can be learned? As a marketer, creativity is needed as much as the air we breathe. But how do you teach creativity? How do you foster it? During my five years managing in the marketing world, I have learned that everyone has the ability to be creative, you…
Read MoreVisual Marketing Your Audience Will Respond To
While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that can be a cost-effective option for startups looking to get attention in the market. Plus, it’s one of the most engaging ways to have your audience notice you and tune in.…
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