Does a Low-Cost Franchise Mean a Low Return?

With a low cost franchise, you will typically be looking at the opposite end of cost factors than the higher-priced category. Items such as less employees, less physical space needed (sometimes none at all!) and less overhead to get started are all valued features of lower-cost franchises.
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The Way to Get the Most out of Every Lead

An online ad addressed to a specific segment of your market is a double-edged sword. While a targeted ad can positively influence the buying behavior of your audience, it can also cause the rest of the market to feel disconnected when they don’t see how the ad is relevant to them.
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How to Market with Your Prices

Pricing strategies will help your small businesses make more money. Nothing affects your profits more than the price you charge for your products. But in reality, pricing can be a challenging part of an overall marketing strategy
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