Posts Tagged ‘Costs’
The 3-Legged Stool of Marketing Excellence
Increase revenues, decrease costs, and better serve customers. IDC: that could be a motto or even a manifesto for any good management team. And it’s a good place to start a focus upon positioning.
Read More 3 Key Strategies for Pricing Your Product
When we first launched Ministry of Supply, we sold our Apollo shirt for a whopping $128. Our price for the shirt then moved down to $88, back up to $108 and finally landed on $98.
Read More Does a Low-Cost Franchise Mean a Low Return?
With a low cost franchise, you will typically be looking at the opposite end of cost factors than the higher-priced category. Items such as less employees, less physical space needed (sometimes none at all!) and less overhead to get started are all valued features of lower-cost franchises.
Read More The Way to Get the Most out of Every Lead
An online ad addressed to a specific segment of your market is a double-edged sword. While a targeted ad can positively influence the buying behavior of your audience, it can also cause the rest of the market to feel disconnected when they don’t see how the ad is relevant to them.
Read More How to Market with Your Prices
Pricing strategies will help your small businesses make more money. Nothing affects your profits more than the price you charge for your products. But in reality, pricing can be a challenging part of an overall marketing strategy
Read More Where Will Your Business Succeed Abroad?
Once you’ve mustered up the courage to approach a foreign market, it’s time to decide which countries you want to target. Here are a few ways to determine whether your business will be successful entering another country.
Read More Startup Costs to Avoid During the First Six Months
During the startup phase of your business, you are likely equipped with a very limited supply of resources, and it is a critical to be aware of how you spend your money.
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