Posts Tagged ‘Content Marketing’
Creating Your Content Machine
You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strategy. They were: Identifying the business outcomes/goals for the strategy Knowing who you are targeting and what would be genuinely helpful to them Recognizing that…
Read More10 Truths About Content Marketing You Need to Know
It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to just turn it off and on first. Three minutes later the frozen screen is replaced by a working laptop. Problem fixed.…
Read MoreSmall Biz Digital Footprint: 4 Insights into Online Marketing Strategies
Success at online marketing requires implementing several key strategies. There is no one secret formula. The digital channels and methods that work with your marketing segment are rarely if ever limited to one platform. Creating an audience takes some unique branding and a lot of hard work. Think in terms of engaging your audience, not…
Read More5 Reasons to Leave B2B Writing to Content Marketing Pros
If you think spending on high-quality written content is a waste of money, think again. Content is the embodiment of your marketing strategy—it represents your brand, it sets you apart from your competitors, and with the right strategy, it turns prospects into leads and leads into prospects. While writing may come natural to you, consistently…
Read MoreMake Content Part of Your Marketing Mix
Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy. Truth be told—this is nothing new. There’s always been a marketing strategy that emphasized the production of helpful tools/information that taught prospects something of value to earn their…
Read MoreHow to Save Time and Leverage User Generated Content
As a small business owner, you understand that time is money. That’s why you want to spend as much of it on generating leads and closing new business. That being said, you also understand that in today’s digital world, content is king and it’s often what helps those leads decide whether or not they want…
Read More4 Important Things You Need to Know About Digital Marketing
Every company should consider using digital marketing as part of their marketing strategy, not only for online businesses but physical businesses as well. Any company can use an online arena to reach their target audience. Here are the important things that business owners should know about digital marketing. 1. Helps Cut Down Marketing Cost Traditional…
Read MoreDo You Recycle?
I admit it—I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creation, we all need to be brilliant recyclers. There are several advantages of re-using copy/visuals throughout your marketing efforts. We all know…
Read MoreHow Facebook Can Help You Grow Your Storefront
Looking to expand the reach of your digital storefront? Facebook’s a great way to connect with potential customers and get some sales! Social media may be one of the most powerful marketing tools in your arsenal—and if you use it effectively, it can bring more business to your storefront than any other medium. That’s something…
Read MoreContent Marketing: Most Effective Types of Marketing for Smaller Budgets
Are you dreams way too big, but your budget way too small? Don’t worry, you’re not the only one facing this issue. As a new business, it’s natural to have ideas. Sadly, to put those ideas into practice and turn them into profit, you need an initial investment. The good news is, sometimes you don’t…
Read More