Posts Tagged ‘Content Marketing’
Catering to Your Audience’s Interests Through Tangential Content
Whether you’re the type of person to binge watch eight episodes of reality TV or the type to stand in line for eight hours for the new iPhone release, we all have strong personal interests that make us who we are. These interests and personality traits also manifest themselves through our online activity and digital…
Read MoreThe Great Debate: Defining What Online (Content) Engagement Is
The term “engagement” or “content engagement” is tossed around the blogosphere and in publisher circles around the world. Many of the stakeholders can’t agree on what really defines engagement. Is it a click, a conversion, a purchase, etc.? Ultimately, brands must decide what engagement means to them based off defined goals and strategies. However, some…
Read MoreContent Marketing is More Important Than Ever: Here Are 5 Reasons Why
The rise of the digital era gave birth to many things, not least among them a renewed vigor for content marketing. Recent changes to the field of marketing have left many professionals wondering if content marketing is still relevant in today’s era, however, and many are beginning to doubt whether they should invest time and…
Read MoreHow to Cultivate an Authentic Social Media Presence
It’s impossible these days to run a business without a social media presence; it’s a key way to advertise and connect with your customers. However, a lot of businesses get it wrong when it comes to the way they post and act online. The most crucial piece of your social media strategy is authenticity. “Authentic…
Read MoreHow to Carry Out a Content Campaign in 10 Clear Steps
Creating and distributing high quality content is a reliable and cost-effective way of driving traffic to your site and building a positive image for your brand. It’s therefore little wonder that, according to the Content Marketing Institute’s recent report, 90% of B2C marketers currently invest in content campaigns, with 60% intending to increase the amount…
Read MoreGated Content
Whether you recognize the term or not—you’ve all seen and many of you have created gated content. That term refers to putting something on your website or landing page that people want and asking them for information in exchange for that information. In most cases, you are asking people for their email address and allowing…
Read More4 Things I Wish I Knew About Online Marketing 10 Years Ago
When we opened, I had literally never sold anything online before. Why I thought that running an online business would work, is beyond me. Hubris I guess. Here are 4 things that I wish I knew about online marketing 10 years ago when we first opened. SEO Is Best Handled Internally We wrote checks. We…
Read More5 Smart Ways to Repurpose Content
How’d you feel if I tell you that your content is underutilized? And how’d you feel if I tell you that you can reuse existing content to its optimal capacity without much effort? Do you know unused content in B2B digital marketing is expected to be a $50 billion problem for content marketers and CMOs?…
Read MoreCustom vs. Curated Content: How to Leverage the Benefits of Both
If you aren’t publishing a mix of custom and curated content in your digital marketing program, you aren’t enjoying all of the benefits available to you. Let’s quickly outline what I mean by these two categories of content. Custom content is anything created expressly for your website or social media accounts. Curated content is content…
Read MoreDon’t Write Off Content Marketing, Just Do It Right
For years now, content marketing has been a core part of every digital business marketing strategy. The reason? When done well, it’s an excellent way to build an audience for a brand or product, and keep their attention over time. The key phrase there is “done well.” Not all marketing practitioners heed those words, and…
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