Posts Tagged ‘Content Marketing’
The Biggest Content Marketing Mistake Brands Make Today
Many brands that have invested in content marketing over the last few years took a strictly owned media approach. They created copious amounts of content and published it on their own websites via a blog or something similar. After that they used their own social channels to broadcast the content.
Read More EZ Tips: Web Writing 101
There are probably ten or more items that you need to pay attention to when writing a web page. Some of these have to do with the copy itself, some with the structure of the page and still others are more behind the scenes things like tags.
Read More Which Content Types B2B Buyers Value Most
If you own or work for a B2B (business-to-business) company, you’ll want to know which types of content your prospects prefer. Right? What’s the point in spinning your wheels if your prospects and customers don’t read your stuff?
Read More 5 Ways to Get More Traffic to Your eCommerce Store Blog
If you’re an online merchant selling your goods through an eCommerce website, then one of the best ways to attract more traffic (visitors) to your store is through blogging. Let’s think about why blogging is so important for an eCommerce website for just a minute.
Read More 9 Tips for Effective eBooks
Creating ebooks that offer value can help position your business as a thought-leader in your industry. It’s a great way to go in-depth with topics that may be too wide to cover in your blogs and shine a spotlight on your area of expertise.
Read More 5 Things Your Small Biz Should Be Doing Yesterday
As a small business owner, it is important to keep up on the latest trends in order to keep up with the competition, and not fall behind with your customers. As technology rapidly advances, 2014 will likely be a year of exciting changes and developments in the world of business.
Read More Is Your Content Created for Machines or Humans?
Content marketing faces the constant tension between writing for search engines or crafting it for people. But there is also another challenge that comes from decades of formal marketing education and training.
Read More Facebook’s Acquisition of WhatsApp is All About Audience Expansion
It’s been all over the news and social media. Facebook acquired global chat application WhatsApp for the sky-high price of $16 billion. Yes, that’s right, with a “B.” That’s sixteen times larger the acquisition cost that Zuck and co. paid to Instagram!
Read More Small Business Podcasting 101
Podcasting is an inexpensive way to effectively reach and build your small business’s customer base. But maybe you’ve never recorded yourself before, and what would you even say? Should you go ahead and try anyway?
Read More 4 Basic Premises of Writing from My Fortune Cookie
A few months ago, one fortune cookie held my attention enough that it still sits on my desk today. And, it provides sound insight about writing. The point of writing is to convey a specific message or story clearly so the intended audience “gets it.”
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