Posts Tagged ‘Content Marketing’
Is Your Brand a 50’s Housewife or Free Spirit?
The days of poodle skirts, greased back hair and Mary Jane’s may be gone but is the prim and proper image of the time not as far gone as we may think? Despite the times being far ahead of the 50s, the digital world is showing us once again that history always repeats itself. Consider…
Read More9 Advanced Content Marketing Strategies for Small Businesses
Starting a small business can seem like a huge gamble, but the biggest emphasis on your small business is not always the initial or ongoing investment. Your largest influence will be the content marketing strategies that you employ. There are many strategies to speak of for content marketing, but if you want to stand out…
Read More5 Types of Content Your Company Should Use for Social Media Marketing
Whether you want more shares, retweets, or just positive comments, if you aren’t getting much of a reaction, you may be using the wrong types of content. Different market segments may have their own tastes, but generally social media marketers are in agreement on the content with the most appeal. Here are five types of…
Read MoreHow to Optimize Your Content for Google Answer Boxes
Oh, answer boxes. Position 0 for the majority of its existence has been mystifying as Google seems to reserve this spot for websites that just happen to get lucky. However, as more answer boxes are appearing in SERPs, we as marketers have the opportunity to obtain these highly coveted positions. In this post, I’ll share…
Read More5 Best Practices for Amplifying Influencer Content
Thought leadership is all about wielding the power of influence through valuable content that resonates with your buyer personas. Creating a truly valuable content, however, is only half the battle. No matter how great your content may be, it’s rendered useless if you can’t get it in front of the audience (or in some cases,…
Read MoreContent Distribution and Promotion for Audience Acquisition
There’s lots of different ways you can promote and distribute content. That said, not every channel is ideal for every type of content asset you might develop. The fact of the matter is that most of the folks reading this are likely prioritizing top-funnel content (or at least plan to). The purpose, generally speaking, for…
Read MoreFrom Necessity to Relevancy: 5 Ways to Boost Your Brand Relevance
The most innovative and leading companies today have found channels to move beyond being simply a product or service. They’ve managed to integrate themselves into the lives of their customers in mutually beneficial ways. They matter, and not just when someone needs them. Apple, Google, Amazon, and even Subway have migrated from necessity to relevancy.…
Read More10 Important Marketing Predictions for 2017
Now that 2017 has arrived, it’s important to stay abreast of ever-changing marketing, branding, and customer experience best practices. Although predictions abound online, many focus on large companies and enterprises. So, I did a bit of research for you and put together a list of 10 marketing predictions that can apply to any-sized organization, especially…
Read More3 Ways to Boost Social Media Presence
Social media is the great new marketing landscape. In fact, if you don’t have a social media presence yet, you’re setting yourself up for failure. Studies have shown that 84% of Millennial consumers check out business profiles on social media and company websites before they make a purchase. That means that if they can’t find…
Read MoreValidation: The Most Important Piece of Content Creation You’re Missing
Whether you’re creating your next ebook, infographic, webinar or blog post, coming up with new topics to write about is a tedious and often tiresome feeling we’re all too familiar with. Going a step further to validate the topics you want to pursue are actually worth writing about is even more of a time-consuming effort…
Read More