Social Media is Changing the Game

The results of the 2014 State of Multichannel Customer Service Survey have been released. The same parameters of time and speed-of-answer are still prominent. The survey sampled responses of 1,000 U.S consumers and noted the following statistics which are consistent with past data:
Read More

Franchisee Troubles

No one goes into a business deal expecting troubles, but troubles can come up. Make sure you fully understand the situation before you sign the contract.
Read More

Developing a World-Class Brand

If you have a world-class brand, are you showing world-class quality at every turn? Is your brand involved in on-going training? It’s not just about customer service and brand awareness. It’s not that everyone knows your brand, it’s what their perception of your brand is.
Read More

An Update on Customer Rage

The WP Carey School of Business at Arizona State University has published the 2013 update of the customer rage study. The 2013 version is the sixth study wave. A general conclusion from the study is that if a company handles a complaint well, the customer is more likely to become loyal.
Read More