- You’re talking to the wrong potential target customers and need to find the right group who are already buying your type of product or service
- You’re not doing a strong enough job articulating why your product is better than the competition’s. This is a marketing problem that’s easily fixed.
- You’re charging too little and potential customers think there’s something wrong with the product. This is also a marketing problem that’s easily fixed. Raise your price and see what happens!
- Narrow the focus of your potential customers. See if you can get traction in a particular geography or with a particular demographic (women, males, generation, or ethnic group)
- Find out where this group congregates and show up there. Meetups, conferences, chambers of commerce meetings are great places to meet potential customers for a low entry cost.