Make ’em Laugh in Advertising Messages

I had always suspected that funny advertising messages would get the best response from target audiences. When I worked with the late comic actor, Leslie Nielsen, producing humorous TV and radio spots for a nonprofit disability organization, people thought I was nuts.
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5 Ways to Create a Powerful Cohesive Team

In this article we will discuss the specific thought processes that a leader uses to transform a team from average to awesome—into one cohesive, highly motivated team who are willing to go the extra mile to meet objectives.
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10 Tips for Setting Rules and Guidelines for Your Interns

Your experience with interns can be a positive one if you provide excellent guidelines and training. Even if you are not able to eventually offer them a permanent position, your role as their corporate mentor and possible reference is invaluable to their future success in their chosen field.
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5 Expectations Your Team Has for You as a Leader

Leaders help to create powerful, cohesive teams that enable organizations to achieve their targets. Part of being a great leader is understanding what the members of your team expect from you. You can use that knowledge to become a better leader and make them an even stronger team that can achieve anything.
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Listening Builds Trust

Listening is a fundamental skill of genuine success, and it’s hard to be great or trusted without it. The benefits of listening include more trust, better understanding, stronger marriages, happier kids, and increased respect at work. Still, being a good listener is hard work!
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Try the Forrest Gump Rule for Effective Networking

As someone who teaches the skills and strategies of effective F2F networking, I want you to handle your name with tender loving care and not just blurt it out when you introduce yourself to a conversational partner. Instead, teach the other person your name so they will actually remember it.
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Why People Need to Talk to People

None of us ever has an original idea. Everything we know and think of ultimately comes from what we see, what we read, and what we hear. So what better way is there to get new ideas than to go out and engage with more people, more sources of information?
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5 Special Qualities Shared by Courageous Leaders

A leader has so many special qualities that it’s inspirational when you work with them. They possess an invisible aura that radiates confidence and challenges everyone around them to achieve greater heights than they would have ever dared to try before.
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