Posts Tagged ‘Communication’
4 Email Marketing Best Practices
One of the most effective ways to nurture leads in the digital space is through email marketing campaigns. Below you’ll find an aggregation of email best practices to help you get the most out of your next campaign.
Read More Communication with Your Customers
Communications are so important to each and every business. Most issues with communications are easy to fix, but you first need to be aware of the problem. Then you need to act on it.
Read More Have You Identified Your Employees as a Key Target Audience?
I would suggest that communicating usually means creating and delivering messages to an audience. Further, I would suggest that what you really want to do is facilitate a conversation or a dialogue with your employee community.
Read More How Effective is Your Email Marketing?
Email is still one of marketing’s greatest tactics, but how effective is your email marketing? It’s easy to understand the allure of email marketing.
Read More Do You Tell Your Direct Reports HOW to Do a Job?
Unless your job is to teach, attempting to tell your direct reports HOW to do the job you’ve asked or ordered them to do will be a disincentive, will remove some of the authority you’ve delegated, and definitely reduce their motivation to act and lead.
Read More Don’t Commit These 8 Email Subject Line Mistakes
When it comes to running a business, every detail matters. If you think email subject lines are something insignificant, you’re making a huge mistake
Read More Why Persuasion is the #1 Skill for Entrepreneurs
Some people say – humorously – that entrepreneurship work is one third persuading investors to invest, one third customers to buy, and one last this persuading your parents to let you stray from the “conventional” path.
Read More Why Your Employees Should Be Your #1 Audience
When people think about marketing, they typically think about external marketing—marketing tactics aimed at potential customers. But no business can afford to forget to actively and regularly market to its own employees. In fact, your employees should be your #1 audience.
Read More Stay in Touch with Your Investors
Investors as a group have a common gripe—almost universal. Information flows from the company irregularly, in fact most often when the company is urgently in need of more money.
Read More Neutral is Not a Strategy
Too often, I meet sales people who are uncomfortable with challenging their customers. Whether it’s out of politeness (the customer is always right), or not wanting to “rock the boat” with the customer, they are non-committal.
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