Communication Archives

Questioning the Conventional Wisdom of Storytelling and User Experience

By Chad Pollitt | Sep 28, 2015

As a follow-up to last month’s “SEO And Content Marketing Thought Leadership Is Diverging Again,” I wanted to take a deeper dive into the value of known “friction indicators,” like time on site and bounce rates, while calling into question the conventional wisdom of what makes a good user experience. Ask almost any SEO, or digital…

How Difficult Is It to Reach You?

By Elaine Fogel | Sep 10, 2015

Is your organization’s telephone number and email address buried deep in its website? How difficult is it for people to reach you? The last thing you want is for existing and potential customers and partners to give up on your business (or nonprofit) because you made it too challenging for them to communicate with you. Yet, there are so many…

15 Web Tools to Help Small Business eCommerce

By SmallBizClub | Sep 1, 2015

As the number of people using the internet grows steadily, as cell phones and tablets become more affordable, eCommerce has definitely become the norm. With 91% of adults in America owning mobile phones, physical stores are no longer needed as we can buy anything online with our mobile devices. Websites, once a novelty of the…

What Uber Is and Isn’t—and How You Can Benefit

By Susan Solovic | Aug 5, 2015

Uber is celebrating its fifth anniversary and it certainly has accomplished a lot in five years. It’s hard to imagine another company that has so quickly established a global presence. The last figures I saw said that Uber operates in 300 cities strewn across 58 countries. Let’s compare it to Starbucks, which certainly has an…

Missing the Communication Target

By Bob Burg | Jul 23, 2015

I’ll never forget when an early business mentor told me, “Burg, when the shooter misses the target…it ain’t the target’s fault.” The older I get, and the more I study influence and communication, the more correct I believe he was. How often do we try and get our point across but fail? It seemed that…

The Killer Closing Technique

By Dave Brock | Jun 24, 2015

Through my career, I’ve been “taught” and subjected to 100’s of different closes. The assumptive close, the puppy dog close, the limited time close, and the list goes on and on and on.

Not Saying “No” to a Customer

By Jerry Osteryoung | Jun 22, 2015

One of the hardest things to do is tell a customer they cannot have what they are requesting. Simply saying “no” sends the message that you are unwilling to listen or help. It ends the conversation and leaves the customer feeling angry that their concerns are not being heard and their desires will not be met.

How to Foster Productivity Through Communication and Transparency

By YEC | Jun 18, 2015

I left the first company that I founded. My co-founder and I had different values, and without realizing it, we created two disconnected cultures within the same company.

3 Dumb Things You Should Never Say to a Complaining Customer

By Elaine Fogel | Jun 11, 2015

Let’s be honest. It’s tough to hold yourself together when a customer is upset and complaining. There’s a natural tendency to get defensive and say things on the spur of the moment.

Turning Adversity into Opportunity

By Bill Hogg | May 22, 2015

In times of uncertainty, it is especially important to go above and beyond to strengthen employee engagement. Leaders may set the direction, but it is the people throughout the organization who make things happen.