What Uber Is and Isn’t—and How You Can Benefit

Uber is celebrating its fifth anniversary and it certainly has accomplished a lot in five years. It’s hard to imagine another company that has so quickly established a global presence. The last figures I saw said that Uber operates in 300 cities strewn across 58 countries. Let’s compare it to Starbucks, which certainly has an…

Read More

Missing the Communication Target

missing-the-communication-target

I’ll never forget when an early business mentor told me, “Burg, when the shooter misses the target…it ain’t the target’s fault.” The older I get, and the more I study influence and communication, the more correct I believe he was. How often do we try and get our point across but fail? It seemed that…

Read More

The Killer Closing Technique

the-killer-closing-technique
Through my career, I’ve been “taught” and subjected to 100’s of different closes. The assumptive close, the puppy dog close, the limited time close, and the list goes on and on and on.
Read More

Not Saying “No” to a Customer

not-saying--no--to-a-customer
One of the hardest things to do is tell a customer they cannot have what they are requesting. Simply saying “no” sends the message that you are unwilling to listen or help. It ends the conversation and leaves the customer feeling angry that their concerns are not being heard and their desires will not be met.
Read More

Turning Adversity into Opportunity

In times of uncertainty, it is especially important to go above and beyond to strengthen employee engagement. Leaders may set the direction, but it is the people throughout the organization who make things happen.
Read More

4 Email Marketing Best Practices

One of the most effective ways to nurture leads in the digital space is through email marketing campaigns. Below you’ll find an aggregation of email best practices to help you get the most out of your next campaign.
Read More