4 Surefire Tips to Get Clients to Pay Faster

You finish the job and send your client the invoice. And then you wait for your payment. And then you wait some more. You silently wonder if you should contact your client, but you know that they will pay – eventually. Sound familiar? We’ve all been there. The problem is that not getting your pay…

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7 Guidelines to Assure 2-Way Customer Communication

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days. Being connected to the Internet…

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2 Overlooked Skills That Are More Important Than You Think

You could have gotten away with many things before the rise of the internet, but now to succeed in business, you must continually improve your skills and knowledge. For that reason, I want to bring to your attention two of those essential skills that can make or break the success of your business that most…

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Your Voice is Powerful

One of the most remarkable aspects of marketing in this era is that every human being is a publisher. We can write reviews that impact businesses. We can share our expertise to create a position of thought leadership. We can amplify the messages that others create/share by volleying their content to our audiences. Each of…

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Why You May Want to Re-Think Content Marketing

So you think digital content marketing is an excellent way to reach your audience? Guess what? It may disappoint you. A new study, Content Trends Report 2018 from Buzzsumo, tells us that content marketing is now 50% less effective than it was three years ago. If you’re shaking your head because you’ve invested a lot of time, money, and/or energy…

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Communicating Your Vision Clearly to the People Who Matter

It isn’t enough to come up with a kickass vision for your organization or business idea. One other important piece of the puzzle is being able to communicate your vision clearly and effectively to the people that matter; namely partners, potential investors, employees, and even customers. This is something we realized, thankfully, in the early…

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Marketing Dilemma: Is Expressing Your Politics Risky?

Mixing marketing and politics used to be taboo for most businesses and nonprofit organizations, unless their missions were political in nature. In today’s divisive political climate, several enterprise businesses have strategically incorporated their political beliefs in their advertising campaigns and social media channels. Of course, corporations have the money to back any political risks they take,…

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6 Clear-Cut Reasons to Learn Chinese

China has one of the biggest world economies and it has continued to grow in recent years. This makes China a crucial player in the business world. For example, Mark Zuckerberg has recently showed off his language skills because he knows how important it is to be able to speak Chinese when you are doing…

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