Posts Tagged ‘Branding’
3 Essential Lessons from Successful Entrepreneurs
Becoming an entrepreneur is what many people dream of, but most are scared to take that leap of faith. Here are tips from successful entrepreneurs on how they have helped their businesses thrive and how you can become the next-best entrepreneur. The Importance of Self-Branding Named “Boston’s Hottest Startup,” Jebbit, a venture-backed marketing technology company,…
Read MoreWhat Your Customers Say About Your Brand Really Matters
If you’ve been lead to believe that social media marketing and other channels are THE way to grow your business or nonprofit, then you’d be incorrect. And, there’s another study to prove it. The Boston Consulting Group Brand Advocacy Index (BAI) tells us what really matters is what people say—their word-of-mouth recommendations. “Direct word-of-mouth recommendations from…
Read More27 Benefits of Branding Your Company
You benefit from a clearer understanding of what your brand is. A lot of businesses currently believe that a brand is a logo and their marketing materials. Whereas the truth is that a brand is their reputation. It’s the perception on the street and clearly defined, a brand can create an experience that leads to greater…
Read More4 Tips for Developing Branded Content
Keeping consumers engaged in a brand and its content considerably increases brand loyalty and business. But creating engaging, interesting content is easier for some than for others. For companies in the fashion or sports industries, fascinating topics come easy. But for other brands that provide run-of-the-mill products or services, it can be a greater challenge.…
Read More5 Steps to Revamp Your eCommerce Brand
Competition is fierce across all industries—especially for ecommerce brands. But it’s that very competition that should fuel us to do something different or unusual to gain the competitive edge we need. I founded The Bouqs Company, a cut-to-order online flower delivery service, in an effort to provide flower industry consumers with something unique. I had…
Read More5 Tips for Better Storytelling
The emphasis on analytics driven digital advertising nearly destroyed storytelling’s role in marketing. However, with a new push in content marketing, storytelling is making a comeback. After years of measuring clicks, impressions, and sales, marketers now measure effectiveness in engagement: likes, favorites, retweets, and shares. Marketers are learning to go beyond getting an audience’s attention…
Read More7 Tips for Winning Brand Loyalty
Are your clients faithful to your brand? Or are you just another option in the saturated sea of product and service providers in your industry? One of the biggest (and arguably hardest) inbound marketing goals to achieve for your brand is the tiny area at the very bottom of your inbound marketing funnel right after…
Read MoreRebrand with Strategy Followed by Visuals
Let’s assume it’s time to rebrand your company. You came to this conclusion after realizing that sales are flat, the staff are tired and overall the business environment is challenged by a changing culture. What’s a brand to do? Now it’s time to do your homework. Rebranding involves 2 directions—a strategic and a visual solution.…
Read MoreBranding Across New Digital Environments
It’s no secret that the small business world hosts a constant competition for adaptability. One of the main concerns in this arena is the ability to market and position a brand efficiently. In an effort to rise above the competition and seek solutions beyond the horizons of traditional marketing,this unique infographic covers the future of…
Read MoreFocus on Your Brand Before Launching New Business
If you haven’t yet launched your new business, you’re in luck. Read this before going any further. If not, there may still be hope for you. A new study reported by eMarketer shows that only 26% of US small and medium-sized businesses (SMB) owners and managers focused on their logos and branding before launching their…
Read More