Posts Tagged ‘Branding’
How Businesses Will Succeed on Social Media
Any small business worth its salt has a social media presence today where they post articles, interesting blurbs, or new deals. And as social media plays a larger role in our lives, the consequences of social media mistakes can become more severe. But just launching a Twitter account and posting a short blurb is no…
Read More3 Ways to Breathe New Life into Your Small Business
As a small business, one of your strongest selling points is the fact that you can provide a personal touch. Unfortunately, a lot of small businesses fail to recognize this point of differentiation and they squander the opportunity to set themselves apart from the competition. Is it time for you to breathe some life into…
Read More6 Keys to a Great Name for Your Business
Picking the perfect name when you start a business is an essential step on your entrepreneurial journey. It needs to be done first before you begin your logo design. Whether you want a funny name like, The Codfather (Fish & Chips), or something more serious like, Fresh Look Painting, your organization name does not just…
Read MoreBuilding a Brand: 6 Tips for a Brandable Business
It’s easy for businesses to get lost amongst competitors. For this reason, creating a brand that is memorable and unique is an integral step in building a successful business. Maximizing visibility, establishing relationships, and showing consistency are all key elements in creating an effective brand. Here are six ways you can extend your reach and…
Read MoreA Simple Brand Development Strategy
One of the biggest misconceptions about brand development is that it’s a long-drawn, complicated, and expensive process that should only happen in the formative years of a business. The truth is, it is not always the case nor does it have to be. What makes your business unique, who you’re intending to serve, your value proposition,…
Read MoreUnique, Quirky, Unusual: Building Brand Personality That Sticks
Two interns are giving an important presentation: each is trying to sell a product to the other. They have the attention of all the executives and senior managers in the room. The outcome will determine whether they will work in the company or not. The first intern outlines the facts and injects his confident opinion…
Read MoreB2B Branding Beyond Your Name or Logo
There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got its humble origins from burned insignias on products back in the day to show ownership, branding has evolved by leaps and bounds. Contrary to its origin, brands are no longer just…
Read MorePersonal Branding Basics: The Content Question
“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of view, Yogi’s advice applies exactly to the content you must create for a successful personal brand. Your content must focus on two areas (although not in equal proportions): Your profession,…
Read MoreStay on Top of Your Seasonal Advertisements
For a glance at the latest in small business ad ideas, check out your local monthly magazine. Chock full of creative promotions, regional publications provide a variety of ad options, often with the promise of an advertorial article. As a result, many establishments use this platform to familiarize residents with their presence. Ads often incorporate…
Read MoreHow Small Business Owners Can Expand Their Reach by Writing a Book
As the founder of a publishing company focused specifically on serving entrepreneurs, I see the same problem over and over. When a business owner decides they want to write a book (or do anything else, for that matter), their goal is to be the best. And, because the traditional publishing industry has one core metric…
Read More