By now, there’s little doubt that small businesses must adopt data-driven strategies to thrive in the modern economy. That imperative has driven many to rush headlong into big data projects, only to see them devour scarce resources and deliver few measurable results. They’re not alone. According to one Gartner analyst, 85% of all big data […]
Big Data
Why Using Big Data Mitigates Risk and Helps Construction Businesses Take Flight
Construction companies that adopt technology to accelerate delivery can achieve real efficiencies. But if they aren’t also gaining insight from the project data, they’re missing a major opportunity. It’s like building a better, more powerful jet engine, then never actually leaving the ground. Digitizing all those construction documents creates a wealth of information, but most […]
Drowning in Data: 4 Tips for Managing Metrics without Going Under
The problem with too much information is that you think you’re swimming when you’re drowning. A decade or two ago, one of the biggest challenges organizations faced was getting their hands on useful data in a timely fashion. Then, accessing business data on Monday morning that was current to Friday afternoon presented quite a predicament. […]
Big Data Can Yield Big Results for Small-Scale Businesses
The market for technology brings something new and useful every day. Technology brings joy not only for end users but also for businesses. Large-scale organizations use new trends of technology to improve their business operations and satisfy end users. It is a myth that only large or medium-scale businesses require technology. All sorts of businesses […]
Can Big Data Help Cross-Border Remittances?
The overseas money transfer industry has seen considerable changes since the turn to the last century, mainly because of technological advances. Once the domain of banks and high-street forex brokers, it has witnessed the arrival of several FinTech companies. Where there’s FinTech, can the use of big data be far behind? Xoom, an overseas money […]
6 Lessons in Data Strategy for Startups
Data can be an intimidating concept for a new company, especially a startup. The paradox is that the agility of a new business and the lack of fixed structures and processes makes it the best candidate for using the insights provided by Big Data to adjust to the market in real-time and provide value. A […]
What Can a Small Business Do with Big Data?
Big Data is an essential vitamin for IT. Although it can be beneficial for adults (large enterprises), it is best and most necessary for growing children (small businesses). That is why startups and SMEs should not shy away from this new trend. In 2012, when the concept started to catch on, there were numerous adoption […]
How Small Businesses Should Be Using Big Data
Think big data is only for big business? Think again. No matter how small your operation might be, collecting and analyzing data about current and future customers can produce a significant return on investment. And the world’s businesses know this, which is why Microsoft’s Satya Nadella predicts Big Data could become a $1.6 trillion industry in the […]
Marketing and Big Data: Finding That Needle in the Haystack
We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys. Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches that will elicit favorable response from the target audience. Still true, but with a big […]
