When you look at marketing today, you’ll probably run across the concept of big data several times. What was once a fringe, emerging field has proven to be quite useful for large companies looking to extract insights from large volumes of data. However, while large companies can easily use their massive lakes of data, start-ups […]
Big Data
Go Big Data or Go Home: Small Business Can Benefit From In-memory Solutions
Changes in the way business is done have been plenty and have come at a rapid pace, thanks in large part to modern technology and its constant innovation. As the analysis and prediction of customer behavior becomes more complex, especially in light of the COVID-19 pandemic, big data is now a vital part of every […]
5 Ways to Develop an Effective Marketing Strategy
Without customers, even the greatest products and ideas in the history of the world can go unnoticed. With that in mind, it shouldn’t come as too much of a surprise to know that the global marketing industry was estimated to be worth $1.7 trillion as of 2019. A marketing strategy refers to a company’s plan […]
How to Beat the Odds and Build Big Data Projects That Work
By now, there’s little doubt that small businesses must adopt data-driven strategies to thrive in the modern economy. That imperative has driven many to rush headlong into big data projects, only to see them devour scarce resources and deliver few measurable results. They’re not alone. According to one Gartner analyst, 85% of all big data […]
Why Using Big Data Mitigates Risk and Helps Construction Businesses Take Flight
Construction companies that adopt technology to accelerate delivery can achieve real efficiencies. But if they aren’t also gaining insight from the project data, they’re missing a major opportunity. It’s like building a better, more powerful jet engine, then never actually leaving the ground. Digitizing all those construction documents creates a wealth of information, but most […]
Drowning in Data: 4 Tips for Managing Metrics without Going Under
The problem with too much information is that you think you’re swimming when you’re drowning. A decade or two ago, one of the biggest challenges organizations faced was getting their hands on useful data in a timely fashion. Then, accessing business data on Monday morning that was current to Friday afternoon presented quite a predicament. […]
Big Data Can Yield Big Results for Small-Scale Businesses
The market for technology brings something new and useful every day. Technology brings joy not only for end users but also for businesses. Large-scale organizations use new trends of technology to improve their business operations and satisfy end users. It is a myth that only large or medium-scale businesses require technology. All sorts of businesses […]
Can Big Data Help Cross-Border Remittances?
The overseas money transfer industry has seen considerable changes since the turn to the last century, mainly because of technological advances. Once the domain of banks and high-street forex brokers, it has witnessed the arrival of several FinTech companies. Where there’s FinTech, can the use of big data be far behind? Xoom, an overseas money […]
6 Lessons in Data Strategy for Startups
Data can be an intimidating concept for a new company, especially a startup. The paradox is that the agility of a new business and the lack of fixed structures and processes makes it the best candidate for using the insights provided by Big Data to adjust to the market in real-time and provide value. A […]
What Can a Small Business Do with Big Data?
Big Data is an essential vitamin for IT. Although it can be beneficial for adults (large enterprises), it is best and most necessary for growing children (small businesses). That is why startups and SMEs should not shy away from this new trend. In 2012, when the concept started to catch on, there were numerous adoption […]
