Posts Tagged ‘Big Data’
Leveraging Big Data for Smarter Payment Solutions
Big data is rapidly transforming the payments landscape. Data analytics is empowering fintechs and merchants with real-time insights that can drive smarter decisions, reduce risk, and improve profitability. As payments are becoming faster, leveraging big data is no longer optional—it’s a necessity to stay ahead of the competition. What Big Data Can Tell You About…
Read MoreGo Ahead, Revert to “Old School” Marketing – If You Dare…
“Broadcast the message and they will come!” “Segment my broadcast and I will have better response.” Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. The obsolete marketing message And both have become increasingly obsolete as new channels of…
Read MoreWhen It Comes to Big Data, You Must Understand Velocity
Velocity, one of the V’s in big data, focuses on two things: how fast data pours into a business and how quickly data is processed. While Velocity problems are primarily technical, adaptability in a business is a prized trait in its people. If you process data quickly, your business can grow. Image Source: Pexels What…
Read MoreHow To Use BigQuery ML to Predict Website Content For Visitors
The internet, and online processes, are getting smarter. Big data is becoming so vast that it now understands your decisions better than you do. The mysterious and all-encompassing algorithm is quickly removing any residual traces of agency we believed remained. In short, tech is racing ahead and leaving those who won’t, or can’t, use it…
Read MoreUnderstanding Industry 4.0
Small business professionals have been learning the ropes of Industry 3.0 for over fifty years, but the time has come to learn a new way of manufacturing – with Big Data. Industry 4.0, or the era of Interconnectivity, has been growing in strength since the earliest parts of 2011. Nearly a decade in the making,…
Read MoreHow Start-ups Use Big Data Marketing To Grow
When you look at marketing today, you’ll probably run across the concept of big data several times. What was once a fringe, emerging field has proven to be quite useful for large companies looking to extract insights from large volumes of data. However, while large companies can easily use their massive lakes of data, start-ups…
Read MoreGo Big Data or Go Home: Small Business Can Benefit From In-memory Solutions
Changes in the way business is done have been plenty and have come at a rapid pace, thanks in large part to modern technology and its constant innovation. As the analysis and prediction of customer behavior becomes more complex, especially in light of the COVID-19 pandemic, big data is now a vital part of every…
Read More5 Ways to Develop an Effective Marketing Strategy
Without customers, even the greatest products and ideas in the history of the world can go unnoticed. With that in mind, it shouldn’t come as too much of a surprise to know that the global marketing industry was estimated to be worth $1.7 trillion as of 2019. A marketing strategy refers to a company’s plan…
Read MoreHow to Beat the Odds and Build Big Data Projects That Work
By now, there’s little doubt that small businesses must adopt data-driven strategies to thrive in the modern economy. That imperative has driven many to rush headlong into big data projects, only to see them devour scarce resources and deliver few measurable results. They’re not alone. According to one Gartner analyst, 85% of all big data…
Read MoreWhy Using Big Data Mitigates Risk and Helps Construction Businesses Take Flight
Construction companies that adopt technology to accelerate delivery can achieve real efficiencies. But if they aren’t also gaining insight from the project data, they’re missing a major opportunity. It’s like building a better, more powerful jet engine, then never actually leaving the ground. Digitizing all those construction documents creates a wealth of information, but most…
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