“Broadcast the message and they will come!” “Segment my broadcast and I will have better response.” Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message out. The obsolete marketing message And both have become increasingly obsolete as new channels of […]
Big Data
When It Comes to Big Data, You Must Understand Velocity
Velocity, one of the V’s in big data, focuses on two things: how fast data pours into a business and how quickly data is processed. While Velocity problems are primarily technical, adaptability in a business is a prized trait in its people. If you process data quickly, your business can grow. Image Source: Pexels What […]
How To Use BigQuery ML to Predict Website Content For Visitors
The internet, and online processes, are getting smarter. Big data is becoming so vast that it now understands your decisions better than you do. The mysterious and all-encompassing algorithm is quickly removing any residual traces of agency we believed remained. In short, tech is racing ahead and leaving those who won’t, or can’t, use it […]
Understanding Industry 4.0
Small business professionals have been learning the ropes of Industry 3.0 for over fifty years, but the time has come to learn a new way of manufacturing – with Big Data. Industry 4.0, or the era of Interconnectivity, has been growing in strength since the earliest parts of 2011. Nearly a decade in the making, […]
How Start-ups Use Big Data Marketing To Grow
When you look at marketing today, you’ll probably run across the concept of big data several times. What was once a fringe, emerging field has proven to be quite useful for large companies looking to extract insights from large volumes of data. However, while large companies can easily use their massive lakes of data, start-ups […]
Go Big Data or Go Home: Small Business Can Benefit From In-memory Solutions
Changes in the way business is done have been plenty and have come at a rapid pace, thanks in large part to modern technology and its constant innovation. As the analysis and prediction of customer behavior becomes more complex, especially in light of the COVID-19 pandemic, big data is now a vital part of every […]
5 Ways to Develop an Effective Marketing Strategy
Without customers, even the greatest products and ideas in the history of the world can go unnoticed. With that in mind, it shouldn’t come as too much of a surprise to know that the global marketing industry was estimated to be worth $1.7 trillion as of 2019. A marketing strategy refers to a company’s plan […]
How to Beat the Odds and Build Big Data Projects That Work
By now, there’s little doubt that small businesses must adopt data-driven strategies to thrive in the modern economy. That imperative has driven many to rush headlong into big data projects, only to see them devour scarce resources and deliver few measurable results. They’re not alone. According to one Gartner analyst, 85% of all big data […]
Why Using Big Data Mitigates Risk and Helps Construction Businesses Take Flight
Construction companies that adopt technology to accelerate delivery can achieve real efficiencies. But if they aren’t also gaining insight from the project data, they’re missing a major opportunity. It’s like building a better, more powerful jet engine, then never actually leaving the ground. Digitizing all those construction documents creates a wealth of information, but most […]
Drowning in Data: 4 Tips for Managing Metrics without Going Under
The problem with too much information is that you think you’re swimming when you’re drowning. A decade or two ago, one of the biggest challenges organizations faced was getting their hands on useful data in a timely fashion. Then, accessing business data on Monday morning that was current to Friday afternoon presented quite a predicament. […]
