Posts Tagged ‘B2B’
Beyond B2B and B2C: The Sales Channel Your Business is Overlooking
There are two well-defined sales channels that most people use. Selling directly to individuals, more formally known as business-to-consumer (B2C), and selling products or services to other organizations, known as business-to-business (B2B). These terms are so ubiquitous that when you talk about your business, investors, reporters, prospective employees and others will ask point-blank if you’re a B2C…
Read More7 Costly B2B Social Media Marketing Fails
Social media is better at one-on-one—B2C—marketing, right? Wrong. According to marketing gurus Kipp Bodnar and Jeffrey L. Cohen’s The B2B Social Media Book, Becoming a Marketing Superstar, B2B companies “are a better fit” for B2B for a variety of reasons. B2B companies tend to have a more focused understanding of their clients. Their depth of subject matter expertise and expert…
Read MoreFacebook Company Pages Score High with US Consumers
If your B2C business (or nonprofit organization) has a Facebook company page, it appears that it’s in the “right” social media space. The recent Temkin Group study, Social Media Benchmark, 2016, shows how consumer use of social media sites on both computers and mobile phones is changing. There are some very interesting takeaways that may affect…
Read MoreHow B2B and B2C Customer Support Differs
All customers are not the same. There’s a stark contrast between B2B (business to business) and B2C (business to consumer). Businesses have different goals and needs than the typical individual consumer, and so they must be treated differently. In other words, your customer support must accommodate these differences in order to deliver the best customer…
Read More8 Reasons to A/B Test Your B2B Website
When you were in school, testing was a way for teachers to know how well they were doing. They evaluated your knowledge of a specific subject to gauge their effectiveness at teaching it. You thought those days were over, right? Unfortunately not, testing is still the best way to know how well something works and what changes…
Read MoreWooing a Big Business? Don’t Make This Common Pricing Mistake
If your B2B small business finds itself on a nice growth curve, you will eventually run up against a very common problem: How to sell successfully to very large companies. There are some structural and cultural barriers that often prevent small businesses from gaining big businesses as customers and clients. For one, small businesses are…
Read MoreThe Essential Differences Between B2B and B2C Marketing
Marketing is a whole universe composed of plenty of branches that need to be discovered and mastered. Even though the premise sounds simple enough—you have a service or a product and you need to sell it—there are some undertones that people who familiarize themselves with the term “marketing” for the first time might have some…
Read More7 Ways a CRM Can Supplement Your B2B Marketing Efforts
B2B inbound marketing strategies can only go so far without an equally powerful sales strategy to close the deal at the right moment of the buyer’s journey. Sales has evolved from merely securing a transaction to forging relationships with prospects and clients, as well as fostering loyalty long after the end of the purchase. Knowing when to…
Read More3 Key Lessons to Improve B2B Customer Experience
Delivering great customer experience nowadays matters as much to B2B companies as it does to their B2C counterparts. The statement should not come as a surprise, really, considering how much the B2B world has evolved within the last decade, owing to the rapid advances of digital technology. There are now for instance, more potential touchpoints…
Read More9 Great Paths to Recurring Revenue for Your Startup
Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), is rapidly becoming the norm…
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