Posts Tagged ‘Analytics’
How to Measure Offline Advertising with Google Analytics
<rant> Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTrends. However, the preface “web” is misleading. The term “digital analytics,” though broader, still doesn’t do justice to the capabilities of these platforms. We can measure so much more…
Read MoreSocial Media Magic: How to Build a Powerful Marketing Campaign
The ultimate goal of developing a social media marketing campaign should be to connect with prospective and existing customers on a personal level. To this effect, business owners and brand managers should aim for positive brand awareness combined with clear objectives that can be measured through simple analytics. Here are four steps that should be…
Read MoreThings to Check Every Month in Google Analytics
As a small business, you will naturally be working harder to keep on top of competition. You want to have a strategy based on current statistical analysis to drive the productivity and expansion of your business. If you are not already using Google Analytics to do so, then now is a great time to start!…
Read MoreHow Small Businesses Should Be Using Big Data
Think big data is only for big business? Think again. No matter how small your operation might be, collecting and analyzing data about current and future customers can produce a significant return on investment. And the world’s businesses know this, which is why Microsoft’s Satya Nadella predicts Big Data could become a $1.6 trillion industry in the…
Read More3 Common Reasons Your Web Marketing Isn’t Working
There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online. They know that to be seen as a serious contender in today’s market, they need to not online have a presence on the internet, but be active in their online marketing efforts. Buy simply being online…
Read MoreComing Crisis of Social Metrics
I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where we’ve gone too far now is we’re tempted to discount, entirely, what we can’t measure. And that’s just wrong. We…
Read MoreGoogle Analytics Can Reveal Your Best Opportunities
Does your small business “sort of” use Google Analytics? Maybe you’re set up with an account, but unclear on how to unravel data from the vast amount of complexity? If so, you’re not alone. Google Analytics (GA) holds all kinds of power. Unfortunately, this includes the power to intimidate newcomers. But once you get the…
Read MoreHow Do You Measure Your Effectiveness as a Leader?
There are many roads to Rio, so they say. But there is one overwhelming method of appraising the effectiveness of a business leader. Outcomes. We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. But these are all individual roads…
Read More9 Inbound Marketing KPIs to Keep Track Of
Napoleon Bonaparte said, “War is ninety percent information,” and information is exactly the kind of weapon you can equip your business with when you track the performance of your inbound marketing activities. One of the biggest and best difference between inbound marketing and traditional marketing is that business are able to track and analyze every…
Read MoreBig Data: Information is Not Knowledge
Say that you have a log file of every contact to your website. Or that you are a cell phone company with a multi–billion record log file of every call made from every location to every number dialed using your network. You can accurately state that you have big data at your fingertips. But it…
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