3 Top Strategies to Optimize Your Business Website

By Ed Smith | Aug 7, 2019

There’s no doubt that ecommerce is becoming increasingly dominant worldwide. For example, in the UK online sales now account for more than 17% of the region’s retail market. Despite this, just 50% of small businesses own and operate websites, making half of all SMEs in the UK incapable of driving sales online or generating a…

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Does Google Data Studio Sample Google Analytics Data?

By SEER Interactive | May 20, 2019

Google Data Studio, a free online data visualization tool, connects to a multitude of data sources including Google Analytics. If you have a very high volume of Google Analytics data, and use Data Studio for reporting and analysis, it’s possible you may experience data discrepancies between what the Google Analytics interface displays and what you see in…

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The Importance of Tracking Conversions on YouTube

By SEER Interactive | Apr 18, 2019

YouTube has traditionally been a platform that advertisers have used in their digital marketing strategies to drive brand awareness. They could leverage the platform’s broad targeting and wide reach across its billions of users to get their brand in front of as many eyes as possible. The caveat was that it proved difficult to turn these viewers…

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What is Uptime and How Do You Track It?

By Sean Brown | Apr 12, 2019

One of the most appealing aspects of online businesses is that they are always on, always are connected and are always ready to serve the needs of their customers. Or at least that is the expectation that users have, but the reality is that a lot of websites don’t always have infinite uptime. Websites can…

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Facebook is Releasing 3 New Metrics in Place of Ad Relevance: What It Means for Advertisers

By SEER Interactive | Apr 11, 2019

Big changes on the Facebook horizon as they recently announced that starting April 30th, they are sunsetting the commonly used metric ‘Relevance Score,” replacing it with 3 new “more in-depth” diagnostic metrics. What is Relevance Score and why is it important? Relevance Score is a single metric calculated based on positive and negative attributes an ad receives…

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Get Started with Credible Consumer Research Data

By Parker Davis | Jan 22, 2019

The biggest question every startup needs to ask themselves is this: is my business idea going to work in the current market? Who is your target audience, what exactly your product is, and where it will be targeted? The answer to all of these questions comes from crucial market research. Big companies normally invest a…

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How to Establish a Video Marketing Strategy for Your Business

By Anand Srinivasan | Jan 15, 2019

A recent study concluded that the human brain processes videos at nearly 10,000 times the speed at which they process text. Quite clearly, videos are one of the most engaging forms of marketing for the millennial customer. However, compared to text, videos are also a lot more resource-intensive to produce. Establishing a clear marketing strategy…

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Measure Your Twitter Campaigns with Conversion Tracking

By SEER Interactive | Jan 11, 2019

Conversion tracking is the most important and valuable aspect of digital marketing. It lets you track the actions on your site that drive value for your business, whether those are purchases, content downloads, lead form fills, or video views. Without it, digital marketers would be spending money blindly and probably losing their jobs in the…

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