Posts Tagged ‘Analytics’
Marketing Calendar Software to Streamline Your Team’s Planning
Staying organized in the world of digital marketing is crucial, and marketing calendar software is a powerful tool that helps achieve this. These platforms provide marketers with a centralized system to plan, schedule, and execute campaigns efficiently. A quality marketing calendar software streamlines processes, enhances team collaboration, and ensures that all marketing efforts remain aligned…
Read MoreWhy Facebook Should Be the Home Base for Your Brand
In 2024 Facebook remains a powerhouse, shaping the way brands connect with their audience. With over 90 million small businesses on Facebook, this platform offers you unparalleled opportunities to engage, inform, and convert followers into loyal customers. About 45% of all internet users worldwide check social networks at least once a month to scout out products or services…
Read MoreThe Small Business’ Guide to Optimal Processes and Efficiency
Running a small business comes with its own set of challenges, particularly when it comes to maintaining optimal processes and efficiency. By implementing the right strategies and tools, you can streamline your operations, reduce costs, and improve productivity. Here’s a comprehensive guide to help small businesses achieve optimal processes and efficiency. Streamline Workflows Streamlining workflows…
Read MoreMastering LinkedIn Analytics: A 5-Step Guide
To maximize the impact of your LinkedIn Business Profile, it’s crucial to harness the power of LinkedIn Analytics. In this blog post, we’ll explore the five key steps to utilizing and mastering LinkedIn Analytics to enhance your business profile. Step 1: Accessing LinkedIn Analytics The first step in leveraging LinkedIn Analytics is gaining access to…
Read More3 Best Marketing Analytics Tools to Improve Research
In the wise words of Beth Comstock, business executive and former vice chair of GE, “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” Now, everyone in the business world understands that marketing is a continuous process. It is always evolving, as the market is always evolving. Because…
Read MoreSession Replay Vs Heatmaps: Which Is Better?
Web analytics plays a key role in the life of any online business. Nowadays, there are plenty of options available to keep you up-to-date on your website. These can be data visualization tools, built-in measurements, or even manual big data analysis. With these, you can always be aware of the current performance of your website…
Read MoreWhat Is Your Biggest Error In Company Planning?
The biggest error in planning may not be spreadsheet calculation error. Or cost estimation. It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just guessed at to create your plan. Sources for your data Where did you get the…
Read MoreMonitor These 5 Metrics to Enhance Your Web Presence
A common mistake small businesses make is assuming that web analytics is only beneficial for big companies. However, that is not the case, and by understanding how web analytics work you can start to understand how your customers think, what they want from your business, and how you can provide it. In this blog post,…
Read MoreDo You Keep Score?
In marketing, keeping score matters. There was a time when being funny or memorable was enough. Back then, there was an obvious line between marketing and sales and we marketing types didn’t need to worry as much about ROI. Today, that’s how a CMO or agency gets fired. Every dollar spent needs to contribute to…
Read MoreSolving Digital Challenges as a Bridge to Leadership
Sound leadership might be defined as the quality associated with being able to navigate a group of people through a complex set of challenges. In 2020, with much of the world experiencing an unprecedented upheaval as a result of the Covid-19 outbreak; current circumstances have separated the wheat from the chaff when it comes to…
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