I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy especially if you still have a full time job (i.e. running the business) or you’re just starting out writing […]
So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display, being smart about retargeting, even taking your vitamins. And then, suddenly, in the past few months, your customer acquisition cost […]
These days, it seems you can’t turn on a TV, go on the Internet or talk to a friend without hearing something about Amazon. From vitamins to housewares to clothing, people buy EVERYTHING from Amazon. With the Amazon Prime program, people order free movies and books. Even children are getting a slice of the Amazon action through their children’s reading programs and videos.