I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy especially if you still have a full time job (i.e. running the business) or you’re just starting out writing […]
Amazon
Dude Where’s My ROI?
So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display, being smart about retargeting, even taking your vitamins. And then, suddenly, in the past few months, your customer acquisition cost […]
How Big is Amazon.com?
From the number of markets it serves to the size of its inventory to the number of fulfillment centers, almost everything about Amazon.com is, well, big. Here’s the big deal on the world’s largest online retailer.
What Google (and You) Can Learn from Amazon
Amazon’s strategy and decision-making process starts (and perhaps ends) with improving the customer experience. Every important meeting, project, or initiative at Amazon begins with a discussion of how the ideas will ultimately benefit customers.
Leadership Lessons from Jeff Bezos
Amazon is the largest online retailer in the world. But in 1995, when the company launched, it was an online book retailer. The key to Amazon’s success? Founder Jeff Bezos. His unique managing style has spurred company evolution and innovation since its birth.
Why You Should Start Selling on Amazon—Right Now
These days, it seems you can’t turn on a TV, go on the Internet or talk to a friend without hearing something about Amazon. From vitamins to housewares to clothing, people buy EVERYTHING from Amazon. With the Amazon Prime program, people order free movies and books. Even children are getting a slice of the Amazon action through their children’s reading programs and videos.
