Learning how to rank on these platforms can help with branding and sales. In the competitive online market that we live in today, ranking for your products and services in online searches requires exposure on all the available platforms, not just Google and other search engines. Learning how to rank on Facebook, Amazon, Apple, and […]
Amazon
How to Compete with Amazon: Win with Guided Selling
Amazon’s dominance is growing. They’re projected to be the first $1 trillion dollar company within the next 12 months. Amazon has the power to shatter company stocks with just a press release, and 64% of American households have an Amazon Prime membership while 56% of all product searches begin on Amazon. As consumers, we love shopping from them. Free two-day […]
Is Selling on Amazon FBA Worth It?
Amazon FBA, also known as Fulfillment by Amazon, is a fulfillment and distribution network that allows independent business owners to utilize Amazon’s assets to sell their products. This includes using their fulfillment centers for storage and their delivery vehicles for shipping. Amazon even offers to pack every shipment and provide customer service for all orders […]
If You’re Not Selling on Amazon, You’re Missing Out on Easy Revenue
At first glance, one might wonder why stores have historically had a habit of crowding in close proximity to one another rather than spread out. For thousands of years, it was the bazaar which proved most successful for merchants, eventually giving way to the malls of the 20th century. In the age of the internet, […]
Repricing Tools are the Secret Weapon for Selling on Amazon
If you plan on selling some of your products online, particularly on Amazon, you will have many benefits and advantages that include higher conversions and increased visibility. However, these benefits won’t come on their own—you will have to overcome a couple of obstacles typical in a large marketplace. Among other things, putting a price on […]
State Supreme Court Decides in Favor of Nasty Reviews
The Oregon Supreme Court recently reaffirmed the legal protection of nasty reviews as free speech. Which reminds me of the ongoing opportunity and problem of reviews. Amazon.com reviews, Yelp reviews, Google, TripAdvisor, and all of them are a combination of powerful, important, and yet also full of problems. Users care and we generally love the idea […]
6 Easy Things You Can Do if You Don’t Like Marketing
I hear this a lot, business owners and authors who just want to run their businesses or write. They hate marketing and often don’t know where to begin. I get it, believe me. Marketing isn’t easy especially if you still have a full time job (i.e. running the business) or you’re just starting out writing […]
Dude Where’s My ROI?
So, you are a startup or an up-and-coming brand that has been having a lot of success doing user acquisition on Facebook. You’ve been doing everything right, balancing out your Facebook spend with Google Display, being smart about retargeting, even taking your vitamins. And then, suddenly, in the past few months, your customer acquisition cost […]
How Big is Amazon.com?
From the number of markets it serves to the size of its inventory to the number of fulfillment centers, almost everything about Amazon.com is, well, big. Here’s the big deal on the world’s largest online retailer.
What Google (and You) Can Learn from Amazon
Amazon’s strategy and decision-making process starts (and perhaps ends) with improving the customer experience. Every important meeting, project, or initiative at Amazon begins with a discussion of how the ideas will ultimately benefit customers.
