Franchise Words: Advertising Fee

The advertising fee pays for the ad campaigns and advertising to promote the franchise. One of the most important times for a system’s advertising efforts is during the grand opening of the franchise.
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10 Digital Marketing Predictions for 2014

It’s that time again to publish digital marketing predictions for the new year. Some of the below predictions were easy to make, while others weren’t so obvious. It will take us over a year to know which predictions will be spot-on and which won’t, but in the meantime let’s prognosticate together.
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Embrace the Limb

For all the words I write on branding, everything I’m saying boils down to this: if you’re not playing, you’re losing.
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Keep Your Business Heated Up as the Temperatures Drop

It’s only October, however, parts of Colorado have already been hit with a major blizzard. Let’s face it, winter is just around the corner. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients.
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Make ’em Laugh in Advertising Messages

I had always suspected that funny advertising messages would get the best response from target audiences. When I worked with the late comic actor, Leslie Nielsen, producing humorous TV and radio spots for a nonprofit disability organization, people thought I was nuts.
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How Not to Advertise

To get the most out of your advertising, you need to make a clear call to action for your potential customers, and give them a sense of urgency. However, many businesses get it wrong.
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Don’t Neglect Your Offline Marketing

As business owners, we have to consider all marketing strategies that can earn us new business in creative ways. Far too often, business owners will stick to old methods that may be dying, or throw money at new channels that they don’t fully understand.
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