Posts Tagged ‘Advertising’
Digital Video Ad Convergence Keeps TV Relevant
One of the big winners of this inevitable march toward digital integration is none other than the crown jewel of traditional advertising: TV. Long Live the Boob Tube.
Read More US Restaurant Sales Expected to Increase in 2014
How is your restaurant looking for the 2014 forecast? Multiple media outlets have been reporting that U.S. restaurant industry sales are projected to go beyond $683 billion in 2014, which would be an increase of 3.6 percent from 2013.
Read More The Super Bowl Ad That Actually Sold Something!
Super Bowl XXXLVIII was filled with all the commercials you’d expect… the kind that make you laugh or tear up, but leave you struggling to remember the company that ran the ad or what they were trying to sell.
Read More Customer Experience is Single Most Exciting Opportunity for 2014
According to a newly-released report from eConsultancy and Adobe, customer experience (CX) is the single most exciting digital experience for 2014.
Read More 13 Content Distribution and Promotion Channels and Their Perceived Value
What marketers are starting to figure out is that creating and publishing content alone usually isn’t enough to cut through the noise. Without an existing and established audience, published content in many industries will fall on deaf ears no matter its quality or quantity.
Read More Radio Still Scores for Local Advertising
Remember radio? It’s that dial-type listening device on your car’s dashboard. Have you turned it on recently? Well, it turns out that more than 90% of Americans listen to the radio each week.
Read More 3 Ways to Make PR Painless
Any entrepreneur who knows a great public relations pro understands how valuable these people are. Their ability to take information and create a strategy and narrative for best communicating that information is nothing shy of genius—truly.
Read More Embrace Digital Personas Now Before It’s Too Late
As marketing continues to evolve, so does the tried and true exercises marketers have been doing for decades. Persona development is not exempt from this trend. Traditional persona development is still a powerful tool for marketers to use.
Read More One Simple Copywriting Tip for Startups: Highlight Benefits, Not Features
From afar, copywriting your own website content seems easy enough. After all, you think, no one knows more about your business than you. If you’ve already tried it, chances are you’ve realized it’s a lot tougher than it looks.
Read More How Small Business Owners Can Take Advantage of Black Friday
Black Friday took on its ever-so-famous name in Philadelphia in the early 1960s when the city would be packed with people and vehicles on the Friday after Thanksgiving. In recent times, it has become a major “holiday” for commerce.
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