Posts Tagged ‘Advertising’
Startup Marketing Should Skip Traditional Advertising
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing…
Read MoreHow Businesses Will Succeed on Social Media
Any small business worth its salt has a social media presence today where they post articles, interesting blurbs, or new deals. And as social media plays a larger role in our lives, the consequences of social media mistakes can become more severe. But just launching a Twitter account and posting a short blurb is no…
Read MoreNewspaper Advertising That Really Makes Headlines
The weekly paper is typically filled with local advertisements, usually the same small businesses ads in the same spot, at the same size, and with similar information in each issue. Why not truly make headlines? For that, you can consider investing in the “full wrap.” In my local weekly newspaper, one small (and expanding) business did…
Read MoreWhy Your Advertising Dollars Should Go to Social Media Influencers
Back in the 1700s it took the royal family to convince people that Josiah Wedgwood’s pottery was pretty great stuff. In the 1950s you had television personalities telling people their brand of cigarettes was the best. Right up until 2004 brands either hired celebrities to endorse and advertise their products or they created characters like…
Read MoreStay on Top of Your Seasonal Advertisements
For a glance at the latest in small business ad ideas, check out your local monthly magazine. Chock full of creative promotions, regional publications provide a variety of ad options, often with the promise of an advertorial article. As a result, many establishments use this platform to familiarize residents with their presence. Ads often incorporate…
Read MoreWhat is Google Posts & What Can It Do for You?
Google posts makes it quick and easy to display custom text, video, images and events next to your Google business listing. The feature is exclusive for businesses with a local listing on Google maps/places. Where does a Google post appear? Your post is shown with your business information when someone searches your business name, and…
Read MoreConsumers Pay Attention to Where Your Ads Live and Who Their Neighbors Are
The Chief Marketing Officer (CMO) Council came out with a new study that we all need to be aware of as we place our digital ad buys. Nearly half of all consumers indicate they would rethink purchasing from brands or would boycott products if they encountered brand ads alongside digital content that offends them, reveals a new…
Read MoreSeizing Opportunities When Competition Leaves Town
With all your proactive marketing campaigns, increased social media, and a continual eye on customer service, business is booming, right? But as you well know, it’s still a tough economy out there. Not all small (and not-so-small) businesses are succeeding these days. Drive through any community and you will likely see several empty shops closed…
Read MoreFacebook’s Dramatic Organic Reach Reversal and What It Means to You
It’s fascinating (and fun) to watch the ups and downs of some high-profile tech stocks. Sometimes they go from bad buy to impressive price faster than daytime soap opera characters morph from evil twin to great guy. If you consider how Facebook stock took a tumble after its 2012 IPO – losing half of its…
Read MoreThe Small Business Guide to Facebook Advertising
Facebook can be a great way of engaging customers or just getting some brand awareness. But, not everyone has a marketing department with a mammoth budget, so where do you start? This new infographic simplifies Facebook advertising into an easy 5 step process. Author: G. John Cole is a digital nomad and freelance writer. Specializing…
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