SEO Checks to Tune Your Website: Part 2

 

Each page on your website should have one central topic that it is focused on. Too many different topics and the search engines won’t know what the page is about and so won’t index it accurately. Being sure to do your keyword research and prepare a keyword strategy to optimize your site is very important. Once you have the top 2 or 3 keywords for a page, make sure they are incorporated into the Title and Description tags as well as on the site in the Heading, Sub Heading and body copy. There are numerous resources for learning how to properly do this and it makes all the difference.

 

Is it easy to contact you from your website page? Your contact info should never be more than one click away.

 

Find ways to place links within your site to various other pages within your site. Be sure, though, that when linking off the home page that you only do text links to a few pages and that they are your most important ones.

 

The best file names tell a bit about what is on that page, preferably with a keyword or two mixed in. File names shouldn’t be too long, 2 to 3 words is great, 4 words is max and may be pushing it. Make sure that when you use multiple words that you don’t use an underscore to separate the word, only use a hyphen. This is because, to Google, an underscore is essentially a Stop Sign and blocks the engine from reading the rest of the file name. This dates back to the early days of Google’s algorithm and some weird coding that occurred then and that they never cleaned out.

 

Once your site is properly configured to zoom to the top of the SERPs, you will want to have the engines take a look. You can register the website with the two main search engines, Google and Bing/Yahoo through their Webmaster areas. Just create an account and spend a few minutes reading up. You will also want to submit a sitemap.xml or a urllist.txt to make sure the engines know about every page. 

 

 

This is a basic overview of important factors that can help your website perform its best. There are many other factors involved in search engine rankings and at ProClass Web Design we would be happy to discuss these with you. Just request a consultation and you will have taken the first step to improvement.