Whether you want more shares, retweets, or just positive comments, if you aren’t getting much of a reaction, you may be using the wrong types of content. Different market segments may have their own tastes, but generally social media marketers are in agreement on the content with the most appeal. Here are five types of content you should be experimenting with on your social networks.
1. Interactive Content
Successful content is something that establishes a personal connection with users. The ability to interact with your content is more meaningful than simply presenting them with information that they are likely to start forgetting right away, if they even bother to read it.
Experiences make a deeper impact than information. Give them a pleasant and engaging experience, and your visitors are much more likely to come back. Use of games, interactive video, personal quizzes, or trivia can both entertain and engage online visitors, especially if they can share the results socially.
2. Infographics
Infographics have been one of the most shared forms of online content for years now. Infographics are simply information graphics, or visualizations of data such as maps and charts. Graphics help the human brain quickly make sense of numeric patterns and relationships.
You can convey a lot of information in a simple formatted image. If you can utilize some eye-catching infographics to make your point, your data becomes very sharable. They can also be a great link-building tool.
3. Positive Emotion
The strongest human connections spring from emotion. If you can stir up the emotions of your visitors, they’re more likely to become followers. Of course, you want to stimulate positive emotions, not negative ones.
The more happy feelings you can produce, the higher your “positive rating” will be. Every brand is different; for example, adorable puppy videos may be out of place if you’re selling dental equipment. But make an effort to keep your text, images, and appeals as upbeat as possible while remaining professional.
4. Newsworthy Content
If there are breaking events that your audience should know about, be sure to share it with them. However, bear in mind that people prefer conventional news sources for this, whether it’s TV, news sites, or industry blogs.
You probably don’t have the time to play reporter and uncover your own stories. But you can keep your eyes open for niche stories related to your business or industry that your audience would benefit from. Post a very concise, engaging recap, and add your own conclusion along with a link to the original in case users want to learn more.
5. Lists
We have a natural curiosity regarding someone else’s opinions or insights. For instance, if you come across a list of “The 10 Greatest Movies,” you’re tempted to stop and check it out while comparing it to your own favorites. It’s almost an instinct. You can use this to advantage in your posts by relating it to your own business. Create entertaining lists your audience might be interested in, such as “The 10 Most Valuable Real Estate Deals,” or practical lists like “10 Tips for Cleaning Your Pool.” This is also the kind of content that’s highly shareable.
Before you start generating and producing new content to align with these ideas, be sure it’s something your particular audience would appreciate. Try an idea or two, and ask for feedback. They might love your quizzes but ignore your news stories. Any content you post should be primarily based on what your audience wants to see.
Author: Anica Oaks is a professional content and copywriter from San Francisco, California. She loves dogs, the ocean, and anything outdoor-related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here. For a great example of how to elicit positive emotions through marketing, follow ACN Inc. on Twitter.
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