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The Most Amazing Holiday Brand Experience of 2013

You have got to watch this video! I was in awe the entire time. If you don’t agree that this is the most amazing brand experience of the year, if not the decade, then I’m out to lunch.

WestJet, a Canadian airline that flies to more than 80 destinations in North America, Central America and the Caribbean, pulled off this holiday surprise that is sure to make these passengers brand loyal for life.

I don’t want to give anything away, so watch and let me know what you think.

This article was originally published by Elaine Fogel

Published: December 19, 2013
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Elaine Fogel

Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.