8 Best Practice Techniques for Homerun SMS Marketing Campaigns
SMS marketing remains remarkably responsive. Despite being over 25 years old and incredibly basic compared to the host of other messaging apps, more and more companies are using SMS to communicate with their customers and prospects. Every single phone ever made is able to send and receive texts. It’s the one truly universal messaging platform.…
Read MoreDevOps for Your Business
DevOps is making a bang and boosting businesses to new heights, economically and functionally. It’s creating a whole new work environment that’s benefiting employees and customers alike. It’s creating better tech with better relations. DevOps is forming a new age where company productivity is faster, friendlier, and more profitable. So, what is DevOps exactly? DevOps…
Read MoreWhat is Target CPA and How Does it Work?
Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will make optimizations to get as many conversions that have a…
Read MoreTax Consequences of Crowdfunding
Crowdfunding websites such as Kickstarter, GoFundMe, Indiegogo, and Lending Club have become increasingly popular for both individual fundraising and small business owners looking for start-up capital or funding for creative ventures. The upside is that it’s often possible to raise the cash you need but the downside is that the IRS considers that money taxable…
Read More5 Technologies That Will Super-Charge Your Next Corporate Event
Digital technology and media have dramatically reshaped the way we conduct our day-to-day activities. The event industry is certainly not immune to this tectonic shift. But far from threatening corporate events, the industry is thriving by embracing new technologies and incorporating it into the event experience. Event organizers can now give attendees a personalized experience…
Read MoreStarting a Business? Here are the First 3 Steps You Need to Take
The beauty of becoming an entrepreneur is that no matter what your interests are, there’s probably a way you can turn that passion into a business. And chasing your entrepreneurial dreams can be a truly rewarding experience. But ideas are one thing—executing that idea and making it a reality is something else entirely. If you’re…
Read More3 Big Risks for E-tailers in 2019 + How to Handle Them
Each day, the world of ecommerce grows thicker with competition—making it an increasingly risky landscape for entrepreneurs to navigate. Yet the competitive nature of internet retail is only one risk facing prospective owners (and veteran ones) as we move closer to the end of 2018. If you want to avoid the blunders of highly visible…
Read MoreHow Texting Works to Increase Business Sales
Did you know in 2016, 31% of sales were on a mobile device… and in 2018 that number is expected to skyrocket! If that doesn’t give you a reason to focus on mobile marketing—specifically Text message marketing—then I don’t know what will! I understand text marketing can be difficult to understand… I know you may…
Read MoreFeatures and Benefits
Somehow, we think features and benefits are important. Every beginning sales course talks about how we present Features And Benefits (When I first started, I learned how to present Features-Advantages-Benefits—FABs). Our product marketing and marketing teams load us up with content and presentations with endless lists of features and benefits. Visit any web site, and…
Read MoreCrowdsourcing for Small Business: Genius or Madness?
Crowdsourcing has been both a success and a failure for my business. I love my new logo design but am disappointed that I failed to raise startup funds. Benefit from my experience and get valuable crowdsourcing tips in this article. Throughout this process, I’ve learned valuable lessons on how to increase the likelihood of positive…
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