Technology
The Art of Landing Page Design (for Non-Artists)
Having a sales force is pretty great. The thing about salesmen, though, is that when 5 o’clock rolls around, they punch out and go home. A strong landing page doesn’t have those pesky human restrictions….
Locks & Cameras Aren’t Enough: Maximize Your Security
Keeping your business secure is not a luxury, it’s a necessity. A single security breach, such as theft, can be enough to sink a small business. There are some basic and easy ways you can…
Improve Your Landing Page Conversion Rate in 3 Steps
Landing page content is an excellent, often overlooked place where we can apply tried and true inbound marketing and content marketing principles to improve performance metrics. How? It’s simple. We use the same guiding principle…
Is a Software Patent Worth the Time and Effort?
After going through the process of getting a software patent with a well-known California law firm for my initial startup—and finally choosing to drop it after spending a ton of money but going nowhere—here’s my…
WhatsApp: Your Newest Sales & Marketing Helper
The world of marketing channels keeps on shifting as new innovations appear with every new communication medium. Today’s marketers are more prone to use digital marketing channels instead of sticking to traditional means. Among the…
5 Tools to Kickstart Your Mobile App Development
Mobile app development is one of the biggest factors in growing your businesses. It makes your services more accessible, maximizes user engagement, and increases your brand’s exposure to your target audience. With the plethora of…
10 Types of Websites You Can Build with WordPress
WordPress is one of the most popular platforms for developing websites. It has a host of useful plugins and themes that make it a suitable content management system for different kinds of websites. WordPress is…
Creating the Perfect Landing
If you have a generic “we serve everyone” sort of website, there’s great value in adding some landing pages, especially if you are trying to speak with very specific audiences who have unique needs and…
Spinning Plates? Here’s Why Your Small Biz Needs CRM
Are you a small business owner worried about the quality of your customer service? Not sure how to improve it without dropping the ball in other areas of your business? Here’s how to choose a…
Use SEO to Grow Your Business, Not for Rankings
82 percent of marketers stated that generating brand awareness was their top goal in 2015 (Content Marketing Institute & MarketingProfs). However, when it comes to organic search, many marketers do not view this channel as…
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