Startup
Does Marketing Keep You Up at Night? You’re Not Alone!
It’s official. If you’re worried about marketing your business or nonprofit, you’re among friends. A new Adobe study highlights the anxiety many of us experience when it comes to marketing.
Going from Suck to Non-Suck as a Public Speaker
People often ask me for advice about public speaking, since I do a lot of it. Of course, it’s often reported that people are more afraid of public speaking than death (which is not exactly empirically accurate, but it is close). In my experience, becoming a good public speaker is not a natural skill for anyone.
How to Recognize Your Value Proposition
At the heart of every successful business plan is a clear, concise, and concrete value proposition. This single statement sums up the entire foundation of your business, making it clear what you do and why you do it.
Home Healthcare Franchises
While young parents are busy working and taking care of their own children, their parents might need extra help with daily activities like making meals, remembering to take medication, or taking care of personal hygiene. Non-medical home health aid and advocate franchises are the solution to this problem.
Understanding a Franchise’s Mission
What is the goal of the franchise you’re considering? Some franchises share their mission statement publicly—but that might not mean that you know what their goal is.
You Inherited the Family Business—Now What?
The baton is passed; the papers are signed; the nameplate on the door has been changed. The family business is now your business, and what you do with it over the next few months will help chart its course for generations to come.
Want a Powerful Small Business Brand? Avoid These 5 Branding Mistakes
Making these common branding mistakes could limit the potential growth of your business and jeopardize your bottom line. You can set your business apart by avoiding these six common branding mistakes with consistent marketing communications and a solid brand identity.
7 Signs It’s Time to Move Your Office Out of Your Home
Home offices are great: you can roll out of bed and start working in a matter of seconds. There are some businesses that can grow and flourish from a home office for their entire period of operation—but there are some that need bigger spaces or some distance to move beyond a certain level.
5 Special Qualities Shared by Courageous Leaders
A leader has so many special qualities that it’s inspirational when you work with them. They possess an invisible aura that radiates confidence and challenges everyone around them to achieve greater heights than they would have ever dared to try before.
How to Get What You Want in 2014
I always laugh when people comment that I seem to be very productive. I think it is based on the illusion created by social media, when all we see are celebrations of finished blog posts, or program announcements, media coverage or photos of glamorous travel.
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