Startup
Individuals in Small Business: America’s Backbone and Hope
It’s an enduring principle that small businesses are the backbone of the American economy. They are an expression of a core American ideal of independence and ingenuity, growing out of the pioneer spirit that built the nation.
Can You Finance Your Company with Grants?
There are some grants available even for one person shops, from cities, corporations and even non-profits for just your type of business, especially if you support a social cause, can employ more people, or help turn around a geographic area in need of upgrade.
4 Tips on Building an Ideal Family Business
Familial familiarity is a huge part of why lots of family businesses enjoy success. If you want to get in on this action, check out the following tips on building an ideal family-owned small business.
Choosing a Franchise: Quality Control
McDonald’s is the quintessential franchise example for many reasons, but one of the most important has to be the concept of standardization. Travelers could be sure of what they were getting at McDonald’s, so the sight of the Golden Arches during a long road trip could be a relief.
6 Ways to Build Your Brand Through TV Appearances
Everyone wants to be on TV, but not everyone knows how to position themselves as an expert in order to get booked. Whether you are working with an agency, a publicist, a TV booker or directly with a producer, here are the top things you need to do to maximize your chances of frequent on-air success.
A Lost Generation?
We need far more openness and entrepreneurial mentality in everything—schools, businesses, you name it. We need to stop boxing people in.
The Case for Lower Case: A Rebranding Conundrum
Ever wondered if having your brand name written in lower case on your logo is appropriate? Amazon, ebay, facebook, flicker, intel, citibank, macy’s, bp, vitamin water, and xerox, are brands who switched from first letter capitalization to lower case just to name a few.
DECA: Educating Future Entrepreneurs
One of the best-kept secrets in the world of entrepreneurship is DECA, an organization for high school and college students looking to learn about business and leadership. They have been around for more than 60 years, and have more than 200,000 members all over America, Canada, and other countries around the world.
Don’t Forget Creative Fund Raising
Let me tell you the story of how I raised $100,000 to fill a gap needed to purchase a new home for my young family years ago. I had located a beautiful home that would be a stretch to finance, and had arranged for a first mortgage from the bank, and a second from the seller.
How Small Brand Awareness Works
Recently I’ve had the pleasure of being on an experts panel at Bob Proctor’s Matrixx event held in Toronto, Ontario. As an expert I did my best to assist individuals realize what their brand is or could be. It was an invigorating experience.
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