Startup
Choosing a Franchise: Home Based or Not?
The scene is a corporate office, and the character says, “The guy works from home.” The scene quickly shifts—you know you’re about to see the man working from home, but what exactly are you expecting to see?
4 Simple Ways to Get Started on Your Branding Strategy
Good branding is essential for every business, no matter how big or small. Your branding strategy tells your customers exactly what they can expect from products and services, how your company differs from its competitors, and how they perceive your company overall.
From Combat Veteran to Entrepreneur: Interview with Mark Kring
Every quarter, I teach a Boots 2 Business course on a military base to personnel who are in transition from their military career to civilian life. Within this setting, I have the privilege to meet some very interesting and energetic individuals who leave a lasting impression.
3 Marketing Strategies Your Business Can’t Afford to Neglect
If you want your business to thrive, you need to use effective marketing strategies to keep your name out there in a competitive marketplace. If you want your business to be effective in its marketing, follow these three great strategies for marketing success.
Hungry Entrepreneurs Always Seem to Find Capital
Every startup needs access to capital, whether for funding product development, for initial rollout efforts, acquiring inventory, or paying that first employee. Most entrepreneurs think first of bank loans as the primary source of money, only to find out that banks are really the least likely benefactors for startups. Thus “creative” really means maximizing non-bank financing.
Are You Focused?
Achieving your dreams requires a focused vision that is not distracted by every barking dog. Every seeming opportunity is not an opportunity.
KPIs for Franchises
Before you invest in a franchise, you do plenty of research, looking at the financial health and performance of the corporation and of individual franchises. How will you measure the health and performance of your own franchise business?
How to Broaden Your Search for the Right Investors
If you’re part of an accelerator or startup, the SEC just granted you a new way to approach funding in 2014: the right to solicit a broader range of investors.
Franchising Boosts Non-Profit Cash Crunch
Non-profits are looking to diversify their holdings, income levels and opportunities to offer assistance to those they already serve for the same reason—franchises can be a profitable and worthwhile addition to any business investment portfolio.
3 Ways to Maintain a Successful Entrepreneurial Mindset
Dealing with a business when things are going good is the easy part. But how will you react when the going gets tough? Are you going to give up and succumb to the challenges, or are you going to push through the tough times and figure out solutions?
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