Startup
Validating the Business Model
When your business reaches a certain size, it’s only natural to explore options for extensive growth and scale. With PLAYLive, we chose the franchising model. The ability to scale without fronting the capital for each…
Branding Your Business? 6 Tips to Make an Impact
Your business brand is the message you send to potential customers. People form an impression based on aspects such as your social media posts, the graphics you use in promotions, the ways in which you…
Interview: The Sweet Taste of Success
Maayan Zilberman is a designer, artist, and the candy maker behind Sweet Saba. She lives in and works in New York City. EMPLOYEES 3 LOCATION New York, NY INDUSTRY Candy FOUNDED 2015 WEB www.sweetsaba.com The…
7 Reasons for Startups to Maximize Early Visibility
It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given…
3 Reasons Women Should Consider Freelancing in Today’s Market
Since I was young, I’ve had a personality trait that doesn’t work well with authority. Thankfully, I’ve discovered positive outlets like entrepreneurship, but it can be tricky to wrangle for those who work 9-to-5 jobs….
6 Ways to Make Your Business Appear Bigger
Smaller corporations can have it pretty tough. Trying to compete with larger, more established businesses in the same field but usually lacking the funds, manpower, resources and time to really make an impact. So what’s…
The Importance of Company Culture in Your Franchise
What kind of business do you want to run? One where employees clock in and out and fill the hours in between with minimal effort? Or a space that your staff considers their second home, where…
Where Top Entrepreneurs Started and Where They’re Going
Starting a business can be stressful. There’s a lot to consider. What if someone comes up with the same idea and they beat you to the punch? What if you can’t find the right team…
Ice Cream Entrepreneurs: Phin & Phebes
Crista Freeman, an entrepreneur with an art degree and background in e-commerce, started making ice cream with her partner Jess Eddy in their kitchen. Now, it’s sold across the country. The ice cream market is…
How I Became a Mompreneur and Made My Dreams a Reality
As cliché as it sounds, everything really does happen for reason. Thinking back to two years ago, I enjoyed my job but an unexpected divorce thrust me into being a single mom of three kids,…
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