Startup
5 Offline Marketing Tips That Could Save Your Startup
No advice, no demand, no plan, no forecast and no budget. Or it is the opposite problem—growth is too fast to cope with. Whether it’s the aforementioned or the latter, they are just some of…
Opening Your Own Restaurant? 4 Tips to Get Started
Restaurant businesses are attractive for the plain fact that people will always need food. It’s one of humanity’s basic necessities and so demand rarely dials down throughout the year. Yet while the customer base for…
7 Due Diligence Steps Will Validate Any New Venture
In my experience, consummate entrepreneurs tend come up with more startup ideas than they can ever implement, and some of the ideas may not even make business sense. But how does any entrepreneur know which…
Does Your Franchise Need a Press Release?
When it comes to helping your franchise succeed, you’ll do whatever it takes. Marketing? You’ve got that covered. But what else can you do to get the word out about your franchise when it first launches?…
Insincerity is Not Good for Your Brand
I love it when employees really adopt their company’s brand and make it their own. That’s one of the ways you know that your brand has really woven itself into the culture of your organization. But it rarely…
10 Myths vs. Reality on Business Plans and Startup Investment
I gather from a stream of emails I’ve received that there are a lot of misconceptions on the relationship between a business plan and getting seed money and/or angel investment. So here’s a list of…
Bootstrapping Your Business: A Reality Check
Philip Soriano has trouble fitting into dress shirts. This, along with his fashion and business experience, informs his role as co-founder of Hugh & Crye, a menswear company. For the dreamers, starting a small business might…
What We Learned After Taking Our Online Store Offline
Andy Dunn, co-founder of men’s clothing brand Bonobos, deserves a lot of credit for making a bold statement seven years ago when he identified the opportunity for an online-only direct-to-consumer clothing brand that would disrupt the…
The Right Way to Get Funding from Family and Friends
Most entrepreneurs I know are so passionate about their new idea that they are surprised when family and friends don’t line up to invest in their new venture. Yet they tend to ignore this problem,…
5 Tips for Starting a Small Business in College
Starting a business while still enrolled in college isn’t an option for everyone. College is stressful enough, and running a business is a whole new ball game. If you’re especially ambitious and bursting at the…
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