Startup
How to Be Authentic as a Small Business Owner
I want to tell you a secret. It’s been the sort of month where unprompted, people have shared their secrets with me. I feel overwhelmingly privileged to listen to the deep-seated fears, sadness and joy…
How to Expand Your Brand: Don’t Do These 4 Things
“Those who do not remember the past are doomed to repeat it.” We’ve seen and heard this saying countless times in our history books, and rightfully so. Entrepreneurs have long been doing business. Some have…
8 Keys to Positive Media Attention for Your Startup
Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost…
Give Back, Get Inspired: How Small Businesses Connect with Community
Community engagement can be a major determinant in business success – people prefer to work with companies that give back to their neighbors. But while there are plenty of mundane ways businesses can partner with…
7 Partner Relationships That Can Kill a Good Startup
Most entrepreneurs who start a company alone soon come to the conclusion that two heads are better than one – someone to share the workload, the hard decisions, and the costs. In a moment of…
3 Things Women Need to Know When Starting Their Own Business
You have an idea and it’s a good one. You can envision what every day will look like as you execute on your idea. You’re confident and ready to take the plunge. For women, there’s…
MVP: What It Is and Why It Matters
Minimum Viable Product (MVP), if we ask our trusted friend Techopedia, it is defined as “The version of a new product a team uses to collect the maximum amount of validated learning about customers with the least…
Unused LLCs and Corps
Why do you keep forming LLCs, partnerships or any kind of corporation when you’re not really ready to do business? Then, you have these legal entities, with stringent tax filing responsibilities – and you do…
How to Write Your Professional Biography
Personable or professional? First person or third person? How to write about yourself without sounding like a fraud? It can be weird writing your own biography but there comes a time in most small business…
Why All Entrepreneurs Should Use Their Cars as a Moving Office
If you’re like most entrepreneurs, you probably have a lot of business meetings, factory walk-throughs, and maybe even meet-and-greets at networking events. These kinds of things are part of an entrepreneur’s day-to-day tasks. If you’re…
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