Startup
DBA vs. LLC: Which is Best for Your Small Business?
You’ll come across inevitable steps when forging your path to entrepreneurship – formulating an idea, writing a business plan, obtaining funds, etc. But one of the most crucial steps you will stumble upon is deciding…
When Making Early Hires at Your Startup, Lean on Your Networks
Hiring your first few employees can often be as hard as choosing your co-founders. Especially in the early days of your startup, when you’re often only months from running out of money, hiring the wrong…
Unique, Quirky, Unusual: Building Brand Personality That Sticks
Two interns are giving an important presentation: each is trying to sell a product to the other. They have the attention of all the executives and senior managers in the room. The outcome will determine…
Make Sure There is Demand for Your Product or Service
“Nobody ever lost money taking a profit.” -Bernard Baruch Basic marketing 101 demands that before you introduce any new product or start a business selling a new product, you need to make sure that there…
8 Big Company Habits That Don’t Work in a New Venture
When I hear executives and professionals in larger businesses talking about their dream of going out on their own to start a new company, I always cringe. I have been there and done that. They…
Smart Offices and the Death of the Cubicle
Technology experts are working to change how people work in and out of the office by changing how they interact with their physical space. Modern offices are being turned into smart offices with the skillful…
Finding Franchise Opportunities That Bring Out the Very Best in You
Jumping into finding franchise opportunities can be a daunting task. Take a step back, and ask yourself what you are trying to accomplish by buying a new business. If you don’t get real with yourself…
What Marketing Systems Should You Establish for a Franchisee?
In case you haven’t noticed, we’re in the midst of a marketing revolution. With the rise of social media, video, and whatever the next new platform brewing below the surface is, businesses can easily get…
Don’t Rest Until You Test!
So, you have a great new product or service that you and your associates love. Early adopters should climb all over each other for a look. But what have you done to test the concept…
What to Consider When Buying a Franchise
Many people dream of being an entrepreneur. By purchasing a franchise, you can sell goods and services that have instant name recognition while benefitting from training and ongoing support to help you succeed. However, like any…
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