Marketing Your New Business
How Colors Affect Your Branding
Visuals play a key role in branding. Individuals observe colors before taking in any other information from their surroundings. Thus, colors create a compelling impression on the minds of the people.
The Importance of Brand Integrity in the Digital Age
Most importantly, understand that achieving true brand integrity in the digital age is an ongoing process, not a one-and-done destination; it’s a marathon, not a sprint.
3 Branded Marketing Campaigns That Got It Right
To ensure your company is counted among the successes, one of the best places to start is by looking at case studies and understanding what those businesses did right and wrong, and what they learned from it.
8 Tips to Design Cosmetic Labels
Labeling of cosmetic products is important for aesthetic as well as practical purposes. With a well-designed label, the exterior of cosmetic items get a touch of professionalism.
Flexographic vs. Digital Label Printing
Your product’s label is the face of your product to the world. Needless to say, a lot of thought and planning goes into the creation of your product label.
How to Build Your Brand and New Firm’s Business
There is no doubt that today’s consumers are savvier than ever before. This creates challenges for today’s businesses that could never have even been imagined in decades past.
3 Crucial Marketing Skills All Entrepreneurs Should Have
As an entrepreneur, I wear many hats. I’m my company’s chief accountant, salesperson, strategist and product-builder. I’m responsible for making sure that my business stays thriving six months and six years from now. It’s exhausting, scary and highly rewarding—all at once.
7 Tips for Maximizing the Power of Brand Advocates
For startups and small businesses, when it comes to allocating marketing dollars, value is the most important word. We all seek to gain maximum value and exposure with limited budgets.
Developing Natural Audience: Lessons from the Creative World
You’re an entrepreneur. You’ve identified a need that aches to be filled, and you’re building a business designed to fill the gap. The question is, how are you going to connect with the people who will become your allies, champions, loyal customers and clients?
5 Steps to Creating Outstanding Product Labels
Product labels are powerful marketing tools that provide you opportunities for sales. If the label on your product is ineffective, those opportunities are wasted.
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